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Vanguard

Senior Adobe Target Technical Lead

Vanguard

. Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences .

Posted 9/15/2026full-timeMalvern • North Carolina • United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Adobe Target implementation, front-end development with JavaScript, TypeScript, HTML, and CSS, and strong leadership in managing cross-functional teams and stakeholder relationships. Proficient in troubleshooting, QA, and creating reusable scripts to enhance experimentation and personalization efforts.

Highest-signal resume keywords
Adobe Target ImplementationFront-End DevelopmentA/B TestingTechnical LeadershipStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
JavaScriptTypeScriptHTMLCSSA/B TestingMultivariate TestingAudience SetupQADebuggingGit
Soft Skills
Strong CommunicationLeadershipInfluencing DecisionsCross-Functional AlignmentMentoring
Tools & Technologies
Adobe TargetAdobe Experience PlatformAdobe Journey OptimizerAdobe Experience ManagerAdobe Analytics
Certifications & Qualifications
Adobe Target Certified ProfessionalAdobe Target Business Practitioner
Industry Keywords
Digital MarketingPersonalizationExperimentationFinancial ServicesRegulated Environments

Tech Stack

Tools & technologies
AEMJavaScriptTypeScript

About the role

Key responsibilities & impact
  • Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences
  • Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices
  • Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards
  • Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations
  • Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery
  • Manage stakeholder expectations by communicating delivery tradeoffs, technical risks, dependencies, timelines and implementation options
  • Facilitate alignment across product, business, analytics, design, AEM, MarTech and engineering partners to support prioritization, intake planning, launch readiness and post-test learnings
  • Define and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation and experimentation governance
  • Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues and production defects related to Target implementations
  • Create reusable scripts, patterns, utilities, documentation and technical guidance to improve experimentation speed, consistency and operational reliability
  • Mentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods and technical problem solving

Requirements

What you’ll need
  • Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience
  • Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management
  • Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices
  • Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools
  • Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices
  • Ability to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable and maintainable solutions
  • Strong communication and leadership skills with the ability to influence decisions, align cross-functional partners and explain technical concepts to product, business, analytics, design, development and leadership partners
  • Experience managing stakeholder relationships, driving alignment across cross-functional teams and communicating status, risks, decisions and recommendations to leadership audiences
  • Experience mentoring developers, leading technical discussions, creating documentation and supporting standards or governance for experimentation and personalization delivery
  • Experience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities
  • Adobe Target Certified Professional, Adobe Target Business Practitioner or equivalent Adobe Target certification preferred
  • Experience with or familiarity with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager, Adobe Analytics, CDP/IDR capabilities or related MarTech tools preferred
  • Experience connecting experimentation and personalization use cases across audience strategy, activation, content delivery, measurement, optimization and customer journey orchestration preferred
  • Experience in enterprise digital marketing, financial services, regulated environments or large-scale personalization and experimentation programs preferred
  • Experience developing reusable patterns, technical documentation, onboarding materials, standards or governance practices for experimentation and personalization teams preferred
  • Vanguard is not offering visa sponsorship for this position

Benefits

Comp & perks
  • Hybrid working model with enhanced flexibility
  • In-person learning, collaboration, and connection
  • Opportunities to learn and develop skills as individuals and as a team