Senior Director, Social Media & Content Strategy, Global

Vantage Data Centers

. Develop and lead Vantage's global social media strategy .

Posted 9/22/2026full-timeUnited StatesSenior💰 $200,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading global social media strategies, content frameworks, and audience engagement programs across multiple platforms. Proven ability to manage teams, optimize content operations, and utilize data insights for strategic decision-making.

Highest-signal resume keywords

Social Media StrategyContent Strategy DevelopmentLeadership ExperienceDigital StorytellingAudience Insights and Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentEditorial PlanningShort-Form Video ProductionVisual StorytellingInfographic CreationPodcast ProductionContent OperationsKPI EstablishmentGovernance and Policy DevelopmentStakeholder Engagement

Soft Skills

Exceptional WritingCommunication SkillsProject ManagementStakeholder ManagementLeadership

Tools & Technologies

Digital Media PlatformsContent Management SystemsAnalytics ToolsSocial Media Management ToolsVideo Editing Software

Industry Keywords

Digital InfrastructureCorporate CommunicationsPublic RelationsMarketingComplex Industries

About the role

Key responsibilities & impact

Develop and lead Vantage's global social media strategy
Define platform purposes, audiences, content frameworks, and success metrics
Establish platform-specific strategies for LinkedIn, X, YouTube, Instagram, TikTok, podcasts, and emerging channels
Create audience engagement programs for communities, policymakers, industry stakeholders, employees, recruits, and customers
Drive audience growth, engagement, share of voice, and positive sentiment
Establish governance, policies, content standards, and publishing best practices
Develop stakeholder and reputation storytelling about digital infrastructure, economic development, communities, sustainability, customers, and employees
Translate complex topics into accessible content for non-technical audiences
Develop and oversee a global content strategy and editorial calendar
Build and lead a centralized global content engine
Produce and repurpose short-form video, reels, TikTok content, infographics, motion graphics, podcasts, interactive content, and executive or colleague videos
Manage content budget, agencies, external creators, influencers, and paid digital spend with focus on ROI
Develop strategies and rapid-response frameworks addressing misinformation and disinformation
Monitor digital platforms for emerging issues, false narratives, and stakeholder concerns
Develop influencer and creator partnerships
Partner with executive leadership on digital thought leadership and executive LinkedIn presence
Establish KPIs, dashboards, and reporting programs
Use audience insights and performance data to refine content and channel strategies
Collaborate with global marketing, media relations, public policy, government affairs, sustainability, HR, sales, operations, and regional marketing teams
Lead and mentor content creators, social media specialists, agency partners, and freelance contributors
Support regional reputation campaigns and community engagement initiatives

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Public Relations, Public Affairs, or a related field required
10+ years of progressive experience in social media, content strategy, digital communications, corporate communications, marketing, or related disciplines
Minimum 5 years of leadership experience managing teams, agencies, and cross-functional initiatives
Proven success developing and scaling enterprise social media and content programs with measurable business and reputation outcomes
Experience developing audience-first content strategies across multiple channels and stakeholder groups
Deep expertise in social media strategy, digital storytelling, editorial planning, content operations, and multimedia content development
Experience establishing, growing, and optimizing organizational presence on emerging social and digital platforms
Strong understanding of short-form video, social-first content, podcasts, visual storytelling, infographics, and modern content formats
Experience building and operating scalable content engines
Demonstrated success using audience insights, analytics, and performance data
Experience in complex industries facing perception challenges, public opposition, regulatory scrutiny, operational complexity, or significant stakeholder engagement requirements strongly preferred
Data center, digital infrastructure, technology, energy, telecommunications, utilities, industrial, transportation, real estate development, or similarly complex industry experience preferred but not required
Exceptional writing, editing, storytelling, and content development skills
Experience managing creative agencies, production partners, freelance contributors, and external vendors
Strong leadership, communication, stakeholder management, and project management skills
Experience working within a matrixed global organization
Demonstrated executive presence and ability to influence senior leaders and cross-functional stakeholders
Ability to occasionally lift or move up to 25 pounds
Ability to meet stated physical demands, with reasonable accommodations available

Benefits

Comp & perks

Medical, dental, and vision coverage
Life and AD&D coverage
Short- and long-term disability coverage
Paid time off
Employee assistance program
401(k) program with company match
Additional voluntary benefits
Above-market total compensation package
Health and welfare benefits
Retirement benefits
Paid leave benefits
Recognition, training, and development opportunities
Flexible work policy (3 days onsite, 2 days remote)