Senior Product Marketing Manager

Veeam Software

. Own and develop the product outreach, web, and content strategy for Veeam Data Platform for customer acquisition and expansion .

Posted 10/8/2026full-timeRemote • Massachusetts • United StatesSenior💰 $176,200 - $327,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and content strategy, focusing on customer acquisition and engagement through compelling storytelling and data-driven decision-making. Proficient in managing product lifecycle assets and executing marketing campaigns in a B2B software environment.

Highest-signal resume keywords

B2B Software ExperienceProduct MarketingCampaign ManagementTechnical CommunicationData-Driven Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementContent StrategyPipeline ManagementCampaign Performance RemediationTechnical SalesSoftware DeliveryCloud SolutionsBackup and RecoverySecurity SolutionsMonitoring Solutions

Soft Skills

CollaborationProject ManagementCommunicationAutonomyBusiness Acumen

Tools & Technologies

StorylaneDynamic DemosTechnical VideosWebinars

Industry Keywords

Customer AcquisitionMarket PositioningBuyer PersonasCustomer ProfilesUse Cases

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and develop the product outreach, web, and content strategy for Veeam Data Platform for customer acquisition and expansion
Manage the lifecycle of related assets, ensuring accuracy and relevance
Explain realizable product benefits through customer-digestible stories
Collaborate with Product Management and Product Strategy to understand product value and craft content for Veeam innovations
Design and support campaigns using Storylane/dynamic demos, presenter-led demos, technical videos, and webinars
Develop and execute launch assets for new technologies and support
Simplify technical benefits for end users and partners while engaging prospects and retaining customers
Partner with the Product Marketing team to refine market positioning using competitive landscapes and buyer personas
Build and apply expertise in ideal customer profiles, buyer personas, and key use cases to improve messaging, targeting, and content strategy

Requirements

What you’ll need

5–10 years in B2B software roles, such as technical sales, sales engineering, product marketing, or product management
Backup, recovery, security, or monitoring experience preferred
Tech-savvy with strong business acumen
Experience with software, cloud, or aaS delivery is a plus
Proficiency in day-to-day pipeline management and campaign performance remediation
Ability to communicate compelling technical visions verbally and in writing
Comfortable presenting product use cases to technical and non-technical personas
Data-driven mindset focused on metrics, KPIs, and impact
Ability to manage multiple projects autonomously and build new initiatives
Bachelor’s degree in Computer Science, Engineering, Marketing, or a related field
Comfortable in a remote, global team environment
Willingness to travel up to 15%

Benefits

Comp & perks

Unlimited paid time off
12 paid holidays, including 4 global VeeaMe Days for self-care
24 paid volunteer hours annually through Veeam Cares
Paid parental leave: 8 weeks for all parents and 16 weeks for birthing parents
Medical, dental, and vision coverage starting on the first day
Mental health support, therapy sessions, and digital wellness tools via the Employee Assistance Program
401(k) retirement plan with company matching contributions
Fertility, adoption, and surrogacy support through Maven
AirVet 24/7 virtual veterinary care at no cost
Legal services, identity protection, and supplemental health insurance options
Tax-advantaged spending accounts for healthcare, dependent care, and commuting
Learning and development through LinkedIn Learning, O’Reilly, mentoring, workshops, and Global Day of Learning
Remote work