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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and sales leadership within the Adobe ecosystem, with a strong focus on building partnerships and executing growth strategies. Proficient in digital marketing and DXP solutions, with the ability to analyze business data and propose tailored strategies.
Highest-signal resume keywords
Business DevelopmentAdobe Ecosystem SalesDigital Marketing SolutionsStrategic Partnership BuildingSales Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentSales LeadershipDigital MarketingAdobe Experience ManagerAdobe AnalyticsAdobe TargetReal-Time CDPJourney OptimizerWorkfrontData Analysis
Soft Skills
Excellent CommunicationInterpersonal SkillsStrategic ThinkingProblem-SolvingAdaptability
Tools & Technologies
CRM SoftwareAdobe Experience CloudPartner Attribution ToolsDeal Registration Systems
Certifications & Qualifications
Bachelor’s Degree in BusinessBachelor’s Degree in Marketing
Industry Keywords
Adobe Partner EcosystemDigital Experience PlatformsCo-SellingLead GenerationAgency Overviews
Tech Stack
Tools & technologiesAEMCloudSitecore
About the role
Key responsibilities & impact- Develop and execute a growth strategy aligned with organizational strategy and revenue goals, focusing on expanding the Adobe practice
- Build and nurture relationships with technology partners, especially Adobe
- Develop partnership and alliance strategies to grow partner-sourced and partner-influenced pipeline through the Adobe ecosystem
- Build and maintain co-selling relationships with Adobe account executives, solution consultants, and partner managers
- Position Velir services alongside Adobe Experience Cloud solutions, including Adobe Experience Manager, Adobe Analytics, Adobe Target, Real-Time CDP, Journey Optimizer, and Workfront
- Understand prospective clients’ needs and challenges and propose tailored solutions
- Deliver sales presentations and agency overviews in person and virtually
- Lead client negotiations
- Create and present tailored proposals, quotes, and contracts, collaborating with legal and finance teams
- Monitor industry players, competitors, trends, and potential partners
- Initiate lead generation through partner contacts, business reviews, syncs, joint events, and onsite visits
- Contribute to Velir’s Adobe Solution Partner Program standing and go-to-market activities
- Maintain accurate sales records, reports, and forecasts in the CRM, including partner attribution and deal registration
- Report lead generation against targets and share CRM insights to inform strategy and go-to-market approach
Requirements
What you’ll need- Bachelor’s degree in business, marketing, or a related field
- Proven experience in business development or sales leadership in professional services
- Demonstrated success selling digital services currently or previously into the Adobe Ecosystem
- Established relationships within the Adobe partner and sales ecosystem
- Working understanding of Adobe co-selling, including deal registration, partner-sourced versus partner-influenced opportunities, and joint account planning
- Understanding of the broader digital partnership ecosystem, including Sitecore, Optimizely, and Acquia
- Understanding of digital marketing, technology, and DXP solutions
- Ability to analyze complex business data and develop actionable strategies
- Excellent communication and interpersonal skills
- Strong strategic thinking and problem-solving abilities
- Adaptability and innovation in a fast-paced environment
- Ability to travel 1–2 times per month
- Candidates must not require sponsorship; Velir cannot accept candidates on OPT or CPT
Benefits
Comp & perks- Competitive pay
- Excellent benefits
- Reasonable accommodations for individuals with disabilities
- Commission in addition to base compensation
