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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital strategy and experience optimization, leveraging advanced AI-assisted research methods to derive actionable insights and recommendations. Proficient in stakeholder engagement, project management, and delivering executive-ready presentations.
Highest-signal resume keywords
Digital StrategyAI-Assisted Research MethodsCompetitive AnalysisCustomer Experience OptimizationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchDigital Experience AssessmentResearch SynthesisCompetitive BenchmarkingData AnalysisConversion OptimizationPersonalization StrategiesContent StrategyLead GenerationAnalytics
Soft Skills
Strong OrganizationEffective CommunicationStorytellingCollaborationAdaptability
Tools & Technologies
PowerPointAI-Assisted BenchmarkingDiscovery ToolsAssessment CriteriaInterview Guides
Industry Keywords
B2BB2CDigital MarketingCustomer JourneysStakeholder EngagementCommerce StrategyExperience StrategyConsulting Roles
About the role
Key responsibilities & impact- Conduct qualitative and quantitative research on customer needs, market dynamics, competitors, digital trends, and business opportunities
- Perform competitive benchmarking, digital experience assessments, and industry best-practice research
- Analyze website performance, user behavior, customer journeys, and available data
- Synthesize findings into insights, strategic implications, and prioritized recommendations
- Develop research frameworks, interview guides, assessment criteria, and discovery tools
- Conduct synthetic research and AI-assisted audience simulations
- Use AI-assisted benchmarking and multi-step AI research workflows
- Evaluate AI-generated findings for accuracy, bias, source credibility, and methodological limitations
- Support digital strategies, experience visions, actionable roadmaps, personalization, audience segmentation, content gating, and digital engagement strategies
- Evaluate marketing effectiveness and commerce experiences across B2B and B2C journeys
- Support commerce, path-to-purchase, experimentation, personalization, and customer experience improvements
- Plan and facilitate stakeholder interviews, discovery sessions, and collaborative workshops
- Develop and present executive-ready deliverables, strategic frameworks, recommendations, and roadmaps
- Collaborate with Strategy, Experience Design, Data, Technology, Customer Success, UX, design, and technical teams
- Manage assigned deliverables, timelines, and stakeholder coordination with limited oversight
- Support account planning and identification of follow-on opportunities
Requirements
What you’ll need- 8+ years of experience in digital strategy, experience strategy, marketing strategy, commerce strategy, or related consulting roles, preferably within an agency or consultancy
- Experience supporting both digital marketing and commerce-related challenges
- Strong research and analytical capabilities, including competitive analysis, market research, customer research, and digital experience assessment
- Demonstrated experience applying advanced AI-assisted research methods, including synthetic research, competitive benchmarking, research synthesis, or structured multi-step workflows
- Ability to critically evaluate and validate AI-assisted findings
- Experience translating complex research and business challenges into clear, actionable recommendations
- Understanding of digital customer experiences, customer journeys, conversion optimization, and personalization
- Working knowledge of digital marketing, customer acquisition, content strategy, lead generation, analytics, and commerce customer journeys
- Excellent PowerPoint presentation development, storytelling, and written communication skills
- Experience facilitating client workshops, conducting stakeholder interviews, and presenting to senior-level audiences
- Strong organization and project management skills
- Ability to work independently, adapt quickly to new client environments, and collaborate effectively with multidisciplinary teams
- Frequent sitting at a desk performing work on a computer
- Must not be on OPT or CPT; Velir does not sponsor candidates
Benefits
Comp & perks- Competitive pay
- Excellent benefits
- Remote-first work arrangement
- Equal opportunity employment
- Reasonable accommodations for individuals with disabilities
