Events Director

Ventra Health

. Own Ventra Health’s enterprise events strategy and make strategic decisions on events to attend, sponsor, host, or exit .

Posted 11/4/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B event marketing, including strategic planning, budget management, and execution of national conferences and webinars. Proven ability to lead teams, negotiate contracts, and measure event performance against demand generation goals.

Highest-signal resume keywords

B2B Event MarketingNational Events Program LeadershipBudget ManagementWebinar ProductionContract Negotiation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Strategy DevelopmentBudget ForecastingEvent Measurement FrameworksLead Capture ManagementVendor ManagementAccount-Based Marketing (ABM)Pipeline Influence MeasurementEvent Logistics CoordinationOnsite Problem-SolvingMulti-Event Management

Soft Skills

Attention to DetailOrganizational SkillsStrong Communication SkillsTeam LeadershipClient Engagement

Tools & Technologies

HubSpotCRM PlatformsWebinar PlatformsEvent Management SoftwareMarketing Automation Tools

Industry Keywords

HealthcareHealthcare ITRevenue Cycle ManagementProfessional ServicesPhysician Groups

About the role

Key responsibilities & impact

Own Ventra Health’s enterprise events strategy and make strategic decisions on events to attend, sponsor, host, or exit
Partner with Marketing and Sales executives to set annual events strategy, goals, priorities, and demand-generation alignment
Own the full events budget, including planning, allocation, forecasting, and performance accountability
Lead contract and sponsorship negotiations and manage vendor performance and renewals
Define event measurement frameworks using pipeline, meetings, cost per opportunity, and ROI
Build and develop the events team, standards, processes, and playbooks
Own execution of 6–10 national conferences and trade shows annually
Manage booth experiences, receptions, private dinners, contracts, sponsorships, shipping, vendors, staffing, lead capture, and onsite problem-solving
Coordinate internal attendees, run-of-show, executive briefings, post-event lead handoff, MQL identification, and ROI reporting
Support regional shows and maintain event materials, inventory, and calendar
Plan account-based programming, user groups, client advisory boards, client panels, and VIP experiences
Own webinar execution from run-of-show and content development through promotion, rehearsals, hosting, moderation, Q&A, replay, and follow-up
Prepare and coach internal speakers and client panelists
Track webinar registrations, attendance, engagement, and pipeline influence
Manage event campaigns in HubSpot for attribution of leads, meetings, and revenue
Align events with the Named Account ABM program and measure account penetration
Maintain the master events calendar, planning timeline, and budget tracker
Evaluate event performance and recommend what to keep, scale, or cut
Manage exhibit, AV, registration, shipping, and swag agencies and vendors

Requirements

What you’ll need

7–10+ years in B2B event or field marketing
3+ years leading a national events program with direct ownership of a multi-million-dollar budget
Experience negotiating sponsorship, venue, and vendor contracts and making independent strategic investment decisions
Experience building events strategy tied to demand generation goals and presenting it to senior executives
Experience leading, coaching, or managing team members or agency partners
Proven track record running national conference programs, including booth logistics, vendor management, budgets, and onsite leadership
Experience producing and hosting live webinars end to end on a platform
Exceptional attention to detail and organization
Comfort working with C-suite leaders, physicians, and senior Sales and Customer Success leaders
Willingness to travel up to 25%, including 2–4 weekends, and work hands-on at booths, including setup, tear-down, lifting, and long days on feet
Strong written and verbal communication
Experience with a CRM and marketing automation platform; HubSpot strongly preferred
Ability to manage multiple events simultaneously in a fast-paced, lean-team environment
Bachelor's degree in marketing, communications, business, or equivalent experience
Preferred: experience in healthcare, healthcare IT, revenue cycle management, or professional services selling to physician groups, hospitals, or health systems
Preferred: experience supporting ABM programs and measuring event ROI tied to pipeline
Preferred: experience planning VIP events
Preferred: comfort using AI tools for drafts, run-of-show, scripts, and reporting

Benefits

Comp & perks

Ventra performance-based incentive plan
Discretionary incentive bonus in accordance with company policies
Referral bonus