Product Marketing Manager

Veracity Insurance Solutions, LLC

. Support Veracity's suite of sales-assisted programs, starting with product liability risks including nutraceuticals, cannabis, and beauty/cosmetics, while developing restaurant and medspa segments .

Posted 9/19/2026full-timeRemote • Utah • United StatesMid-LevelSenior💰 $105,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and sales enablement within a sales-assisted, producer-facing distribution model, with a strong ability to translate complex program details into actionable sales language. Proficient in analyzing market data and regulatory shifts to enhance program performance and bind rates.

Highest-signal resume keywords

Product MarketingSales EnablementMarket ResearchRegulatory KnowledgeOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales-Ready Language TranslationCompetitive Intelligence AnalysisProgram Performance ForecastingLead Scoring Framework DevelopmentData Interpretation

Soft Skills

Trust BuildingAlignment with LeadershipTraining and Support

Tools & Technologies

Microsoft Office SuiteGoogle DriveCRM SystemsAgency Management SystemsAnalytics Platforms

Industry Keywords

Insurance Industry ExperienceSpecialty/E&S ExperienceNutraceuticalsCannabisBeauty/Cosmetics

About the role

Key responsibilities & impact

Support Veracity's suite of sales-assisted programs, starting with product liability risks including nutraceuticals, cannabis, and beauty/cosmetics, while developing restaurant and medspa segments
Support Veracity's in-house agency and its sales-assisted quoting and binding process for higher-complexity programs requiring producer-level expertise
Ensure the agency has positioning, competitive intelligence, and enablement resources to generate and qualify leads and convert quotes into bound policies
Serve as product marketing's primary liaison to agency leadership on program performance and pipeline health
Conduct market research on regulatory shifts, underwriting appetite changes, and competitive positioning
Monitor competitor offerings, pricing structures, and coverage terms and translate findings into positioning guidance
Partner with underwriting and program stakeholders to maintain current knowledge of program features, exclusions, and appetite shifts
Build and maintain positioning briefs, objection handling guides, competitive battlecards, and program guidelines
Identify enablement gaps and prioritize resources based on pipeline impact
Train and support agency producers on program launches, coverage changes, and positioning updates
Report on quote-to-bind performance by sub-program and analyze wins and losses
Build and maintain the lead scoring framework with sales agents and the CRM administrator
Track producer adoption of enablement materials and impact on bind rate
Use pipeline and performance data to shape enablement priorities
Coordinate channel strategies supporting the agency's sales-assisted process
Escalate agency feedback on program gaps, competitive threats, or positioning issues
Develop program-level performance forecasts and business cases for enablement investments or program expansions
Oversee handoffs of new or evolving programs to the agency and sales-enablement function
Coordinate handoffs between sales-assisted programs and the online programs division
Create and represent Initiative Success Plans with resource needs, expected returns, and success metrics
Provide recommendations on resourcing, prioritization, and operational needs
Adopt the Objectives and Key Results framework for goal-setting and reporting
Attend the annual Marketing Department offsite and other in-person events as requested
Perform other duties as requested, directed, or assigned

Requirements

What you’ll need

Bachelor's degree or equivalent years of experience
5–10 years of experience in product marketing, sales enablement, or a closely related role
Ideally, exposure to agency, broker, or producer-based distribution models
Working knowledge of positioning and sales enablement within a sales-assisted, producer-facing distribution model in addition to standard product marketing channels
Ability to translate complex program and coverage detail into producer-ready sales language
Ability to build trust and alignment with agency leadership and producers who are not direct reports
Ability to track and interpret regulatory shifts and underwriting appetite changes across higher-risk specialty verticals
Strong organizational skills with the ability to manage multiple sub-programs and shifting regulatory landscapes without losing prioritization
Ability to translate market and pipeline data into enablement resources that move bind rate
Proficiency with Microsoft Office Suite, Google Drive, CRM and agency management systems, and analytics platforms
Insurance industry experience preferred
Specialty/E&S or regulated-vertical experience in cannabis, nutraceuticals, beauty/cosmetics, or similar a plus

Benefits

Comp & perks

Health, dental, and vision plans
4 weeks of Paid Time Off
10 Paid Company Holidays with 2 floating holidays
401K Programs with employer match
Personal assistance programs for support in a healthy personal and work life
Engage in groundbreaking projects that are reshaping the insurance landscape
Collaborate with a group of dedicated, like-minded professionals
A culture that prioritizes growth and development