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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing multichannel digital presence and executing content strategies that drive engagement and conversions. Proficient in leveraging psychological triggers and storytelling techniques to enhance audience acquisition and retention.
Highest-signal resume keywords
Social Media StrategyContent MarketingCopywritingAudience EngagementInfluencer Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationDigital MarketingConversion OptimizationAnalytical ReportingStorytelling Techniques
Soft Skills
Relationship ManagementCommunicationCreativityCollaboration
Tools & Technologies
FigmaCanvaCapCutPremiere
Certifications & Qualifications
Content Marketing CertificationCopywriting CertificationSocial Media Strategy CertificationInbound Marketing Certification
Industry Keywords
B2B MarketingFinancial ServicesEducationEdTechOrganic Growth
About the role
Key responsibilities & impact- Lead the multichannel digital presence of the institutional brand and the founder/CEO’s personal profile
- Plan and execute the editorial calendar for corporate and founder profiles, adapting language, tone of voice, and formats
- Write analytical carousels, Reels scripts, positioning copy, Stories narratives, and calls to action for conversion and social selling
- Structure editorial pillars, content matrices, recurring content series, product launches, and seasonal campaigns
- Identify, vet, manage, and nurture relationships with creators, ambassadors, and strategic partners
- Align briefs, validate scripts, oversee publications, and monitor conversion funnels
- Structure engagement through Direct Messages and Stories to generate and nurture leads and route them to the sales team
- Collect, consolidate, and present reports on reach, engagement, conversions, audience growth, and ROI
- Extract insights for ongoing testing of formats and hypotheses
Requirements
What you’ll need- Solid experience as a Mid-Level or Senior Social Media professional, with a consistent track record of growing organic channels, authority, and conversions
- Hands-on experience managing the image and producing content for executives, experts, founders, or public figures
- Technical mastery of psychological triggers, retention techniques, storytelling, hook structures, and copywriting for audience acquisition and direct conversion
- In-depth knowledge of the Instagram algorithm, best practices, Stories workflows, Reels distribution, and community features
- Experience managing the full relationship lifecycle with partners and influencers
- Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Public Relations, or a related field
- Relevant courses and recognized certifications in Content Marketing, Copywriting, Social Media Strategy, Social Selling, or Inbound Marketing
- Presentation of real-world case studies with reach and engagement metrics, executed scripts, and results is required
- Previous experience in B2B Accounting/Financial Services or Education/Infoproducts/EdTech
- Experience producing content and developing executive positioning on LinkedIn
- Ability to record and direct remote or in-person shoots with brand spokespersons
- Practical knowledge of Figma, Canva, CapCut, or Premiere
Benefits
Comp & perks- Cost-of-living allowance
- Porto Seguro medical insurance
- Dental insurance fully paid by the company
- TotalPass
- Birthday month day off
- Break area and games
- Quick massage
- SESC partnership
- Collaborative and relaxed environment
- Structured development plan
- Regular performance reviews
- Genuine opportunities for professional growth