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Vericast

Director, Client Growth

Vericast

. Drive profitable revenue growth across an assigned portfolio of banks and credit unions .

Posted 9/23/2026full-timeRemote • United StatesLead💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales with a focus on marketing solutions for financial institutions, leveraging strong consultative selling and relationship management skills to drive revenue growth. Proficient in managing complex sales cycles and developing strategic marketing plans to enhance client engagement and retention.

Highest-signal resume keywords
B2B Sales ExperienceMarketing Solutions SalesAccount Growth StrategiesRelationship ManagementCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Consultative SellingSolution SellingRevenue Target AchievementDigital Marketing KnowledgeCustomer AcquisitionCustomer RetentionMarketing TechnologyCampaign StrategyAnalyticsROI Frameworks
Soft Skills
Excellent CommunicationPresentation SkillsNegotiation SkillsRelationship ManagementStakeholder Management
Tools & Technologies
CRM PlatformsSales Enablement ToolsHighspotGongMicrosoft 365
Industry Keywords
Financial InstitutionsBanksCredit UnionsMarketing AgencyMedia OrganizationMartechAdtechCustomer Engagement

About the role

Key responsibilities & impact
  • Drive profitable revenue growth across an assigned portfolio of banks and credit unions
  • Identify, create, and close new Marketing Solutions opportunities within existing Vericast clients
  • Own a portfolio of approximately 15–20 mid-market financial institutions
  • Serve as the full sales-cycle owner and primary relationship holder for Marketing Solutions
  • Develop executive-level relationships and uncover client challenges
  • Build strategic marketing plans and close new business
  • Retain and grow each account after the sale
  • Develop and execute account growth strategies to increase Marketing Solutions revenue and wallet share
  • Build and maintain relationships with CMOs, Heads of Marketing, Chief Digital Officers, Retail Banking leaders, and other senior decision makers
  • Manage the entire sales cycle from prospecting through contract execution, onboarding, and ongoing account ownership
  • Conduct discovery sessions and present Vericast Marketing Solutions offerings
  • Develop business cases and ROI-driven recommendations
  • Forecast pipeline, opportunities, and bookings
  • Partner with Client Strategy, Product, Analytics, Sales Enablement, Marketing, and other internal teams
  • Coordinate resources throughout the sales process
  • Provide voice-of-customer feedback to product and leadership teams
  • Maintain a healthy pipeline and generate meetings, opportunities, and qualified pipeline
  • Use CRM and sales technology tools to manage account activity, opportunity progression, and forecasting

Requirements

What you’ll need
  • 7+ years of successful B2B sales experience with a true hunter track record
  • Experience working for a marketing agency, media organization, martech company, adtech company, customer engagement provider, or similar environment
  • Experience selling marketing solutions, digital marketing services, media solutions, marketing technology, or related offerings
  • Experience selling into financial institutions, including banks and credit unions
  • Experience managing strategic account portfolios and growth initiatives
  • Strong consultative and solution-selling skills
  • Proven record of meeting or exceeding revenue and bookings targets
  • Ability to prospect and create demand within existing or assigned accounts
  • Experience selling to executive and economic buyers
  • Excellent communication, presentation, negotiation, and relationship management skills
  • Ability to manage complex sales cycles involving multiple stakeholders
  • Knowledge of digital marketing, customer acquisition, customer retention, personalization, analytics, campaign strategy, customer data platforms, and marketing technology ecosystems
  • Familiarity with marketing measurement, attribution, and ROI frameworks
  • Proficiency with CRM platforms for pipeline management, forecasting, and account activity tracking
  • Familiarity with sales enablement and content management platforms such as Highspot and Gong
  • Comfortable working within Microsoft 365, including Outlook, Teams, and SharePoint
  • 50%+ travel required

Benefits

Comp & perks
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401K with company match
  • Generous PTO allowance
  • Life insurance
  • Employee assistance
  • Pet insurance
  • Workplace flexibility
  • Sales incentive/commission program