GTM, Growth Marketing Manager

Vericast

. Execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives .

Posted 11/3/2026full-timeRemote • Texas • United States, GuatemalaMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated go-to-market strategies and managing cross-functional marketing initiatives. Proficient in content development, digital marketing channels, and project management to drive successful product launches and align marketing efforts with business objectives.

Highest-signal resume keywords

Go-To-Market Strategy ExecutionContent Development and StorytellingDigital Marketing Channels UnderstandingProject Management SkillsMarketing Technology Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Marketing ExperienceCampaign ManagementMarket ResearchGTM Launch StrategiesWriting and Editing SkillsPresentation SkillsCreative DevelopmentData AnalysisAudience SegmentationBrand Guidelines Adherence

Soft Skills

Interpersonal SkillsRelationship-Building SkillsAttention to DetailSelf-Starter AttitudeCollaboration Skills

Tools & Technologies

CRMMarketing AutomationABM ToolsAnalytics ToolsMicrosoft Office Suite

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications

Industry Keywords

FintechMartechSaaSFinancial ServicesPaymentsBanking TechnologyTechnology-Driven Industry

About the role

Key responsibilities & impact

Execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives
Translate GTM strategies into actionable marketing plans covering messaging, content, digital activation, sales enablement, campaigns, and events
Manage GTM timelines, deliverables, dependencies, and cross-functional workstreams from strategy through execution
Develop product positioning, messaging frameworks, and value propositions for target audiences and market segments
Translate product capabilities into client-focused business outcomes
Ensure consistent messaging across campaigns, content, events, sales materials, and presentations
Lead end-to-end GTM execution for new products, enhancements, and strategic initiatives
Align launch strategies with pipeline and revenue goals alongside marketing, sales, product leadership, and account teams
Manage content development including thought leadership, articles, executive content, customer stories, sales materials, campaign assets, web content, presentations, and event content
Partner with subject matter experts and creative resources to develop audience-focused stories
Maintain content calendars and identify content repurposing opportunities
Develop digital-first approaches across paid, owned, earned, social, email, web, and other channels
Activate content and campaigns against priority accounts and market segments with ABM, digital, creative, and sales teams
Use campaign and engagement data to optimize marketing programs
Support industry events, customer events, executive programs, webinars, and other experiences
Develop event messaging, content, promotional strategies, executive materials, presentations, and follow-up campaigns
Coordinate pre-event and post-event activation with the Events team
Monitor industry trends, competitor activity, client needs, and emerging market opportunities
Lead market research, voice-of-customer initiatives, industry trends research, and client surveys
Lead marketing initiatives and special projects with the Head of Marketing
Collaborate across departments to align marketing with broader business objectives
Drive process improvements and marketing best practices

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Communications or related field (required)
Approximately 3–6 years of B2B marketing experience
Experience ideally within fintech, martech, SaaS, financial services, payments, banking technology, or another technology-driven industry
Experience executing go-to-market programs or integrated marketing campaigns
Strong content development and storytelling capabilities
Understanding of digital marketing channels and modern B2B buyer journeys
Experience collaborating with product, sales, creative, digital, and/or demand generation teams
Strong project management skills and ability to manage a high volume of concurrent work
Comfortable working with executives and subject matter experts to develop market-facing content
Familiarity with marketing technology, CRM, marketing automation, ABM, intent data, analytics, and AI-enabled marketing tools
Strong written and verbal communication skills
Experience with GTM launch and execution strategies
Excellent writing and editing skills
Strong presentation and communication skills
Strong grasp of marketing, marketing technology, and creative brand fundamentals
Track record of results and success
Ability to balance detail and strategy while following brand guidelines
Self-starter with excellent attention to detail
Experience with creative development from concept through implementation
Experience partnering with and managing agencies and/or internal creative services teams and stakeholders
Ability to prioritize inbound work, make tradeoffs, drive results, and deliver on time
Strong interpersonal and relationship-building skills
Ability to work in group and individual settings
Excellent Microsoft Office skills, especially Word, Excel, and PowerPoint

Benefits

Comp & perks

Annual bonus incentive program
Medical coverage
Dental coverage
Vision coverage
401K with company match
Generous PTO allowance
Life insurance
Employee assistance
Pet insurance
Workplace flexibility
Accommodation support for applicants with disabilities