SVP Sales, Marketing Solutions

Vericast

. Develop and execute the Marketing Solutions sales strategy for existing clients and prospects .

Posted 11/11/2026full-timeRemote • Texas • United StatesLead💰 $230,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales Strategy, Client Relationship Management, and Consultative Selling, with a strong focus on revenue growth and client retention. Proven ability to lead high-performing teams and translate complex data insights into actionable business strategies.

Highest-signal resume keywords

B2B Sales StrategyClient Relationship ManagementConsultative SellingRevenue GrowthTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales LeadershipOpportunity QualificationNegotiationAccount GrowthMarket SegmentationPerformance AnalyticsCustomer AcquisitionOmnichannel Campaign StrategyFinancial AcumenData Insights Translation

Soft Skills

Interpersonal CommunicationExecutive PresenceTeam DevelopmentInfluence LeadershipPresentation Skills

Tools & Technologies

CRMSales EnablementConversation IntelligenceAnalyticsContent ManagementMicrosoft 365Videoconferencing

Industry Keywords

Marketing SolutionsFinancial ServicesConsultingMediaMarketing TechnologyClient StrategyRegulatory ComplianceCustomer EngagementAdtechMartech

About the role

Key responsibilities & impact

Develop and execute the Marketing Solutions sales strategy for existing clients and prospects
Own revenue, bookings, pipeline, client retention, and profitable growth objectives
Translate enterprise priorities into business plans, account coverage strategies, market segmentation, and measurable team goals
Monitor performance and adjust resources and priorities
Drive expansion within existing Vericast relationships and acquisition of targeted prospects
Oversee prospecting, opportunity qualification, account planning, consultative discovery, business case development, proposals, negotiation, and closing
Build and maintain senior relationships with CMOs, marketing leaders, retail and lending executives, digital leaders, and other economic buyers
Lead and develop the Principal Bank & Credit Union Marketing, Client Strategy leadership, and Director Client Growth teams
Establish roles, performance standards, incentives, succession plans, and development priorities
Attract and retain talent and address performance concerns
Create an operating model across sales, strategy, product, analytics, marketing, enablement, operations, and delivery teams
Ensure client insights and financial institution expertise shape outcome-based solutions
Remove barriers, clarify ownership, and coordinate resources to improve win rates, client value, and execution quality
Maintain accurate forecasts and a healthy, staged pipeline
Establish metrics and operating reviews for activity, conversion, bookings, revenue, retention, profitability, and client outcomes
Analyze market, competitive, customer, and performance insights to identify risks and opportunities
Provide business updates to the SVP Sales and other senior leaders
Travel to client sites, industry events, and internal meetings

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Communications, or a related field (Required)
12+ years of progressive B2B sales, business development, account growth, or marketing solutions experience (Required)
7+ years leading sales, client strategy, consulting, or business development teams, including leaders of teams (Required)
Demonstrated record of meeting or exceeding significant revenue and bookings targets
Experience selling complex marketing, media, martech, adtech, analytics, customer engagement, or agency solutions through consultative, multi-stakeholder sales cycles
Experience developing new business while expanding and retaining strategic client portfolios
Expert sales leadership, consultative selling, strategic account management, opportunity qualification, negotiation, and closing capabilities
Strong understanding of customer acquisition, retention, personalization, omnichannel campaign strategy, digital and traditional media, audience targeting, analytics, measurement, attribution, and ROI
Ability to translate client business objectives and data insights into differentiated solutions and executive-level stories
Ability to lead through influence and align cross-functional teams in a matrixed environment
Strong financial acumen, including forecasting, pipeline analytics, revenue planning, profitability, and resource allocation
Executive presence and excellent written, verbal, presentation, facilitation, and interpersonal communication skills
Proven ability to recruit, coach, motivate, develop, and performance-manage high-performing teams
Ability to operate effectively in a fast-paced environment
Experience selling to banks, credit unions, or other financial services organizations and navigating related regulatory and compliance considerations (Preferred)
Experience in a marketing agency, consulting firm, media organization, or marketing technology company (Preferred)
Proficiency with CRM, sales enablement, conversation intelligence, analytics, content management, Microsoft 365, videoconferencing, and internal business systems
Travel availability of approximately 40–60%

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Generous PTO allowance
Life insurance
Employee assistance
Pet insurance
Workplace flexibility
Sales incentive/commission program
Accommodation support for applicants with disabilities