Director, Marketing

veritree

. Own product marketing, full-funnel campaigns, co-marketing, and events .

Posted 10/31/2026full-timeVancouver • CanadaLead💰 CA$150,000 - CA$200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, full-funnel campaign management, and event planning within the B2B SaaS and climate tech sectors. Proven ability to lead teams, manage budgets, and optimize marketing strategies for measurable revenue growth.

Highest-signal resume keywords

Product Marketing ExperienceFull-Funnel Campaign ManagementTeam LeadershipEvent Planning and ExecutionBudget Management and ROI Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyPositioning and MessagingSales Enablement MaterialsCustomer Marketing ProgramsData-Driven Decision Making

Soft Skills

Strong Communication SkillsCoaching and MentoringCollaboration

Tools & Technologies

HubSpotLinkedIn Campaign ManagerGoogle Ads

Industry Keywords

B2B SaaSClimate TechMarketing FunnelCustomer RetentionPipeline Management

About the role

Key responsibilities & impact

Own product marketing, full-funnel campaigns, co-marketing, and events
Set strategy for marketing programs and lead the people running them
Own veritree's positioning, messaging, and ideal customer profile
Lead go-to-market planning for product launches and new offerings
Build sales enablement materials including pitch decks, one-pagers, case studies, battlecards, and competitive analysis
Gather customer, market, and competitor insights for Product and Sales
Own the marketing funnel from awareness and acquisition through conversion, Sales handoff, and closed revenue
Plan and launch integrated paid media, email, webinar, content, and event campaigns
Set funnel stages, targets, conversion goals, paid-channel strategy, and budget
Manage agencies and vendors supporting paid channels
Track funnel performance, report regularly, and optimize budget allocation
Build and measure a client co-marketing program supporting retention, renewal, expansion, and NRR
Lead joint campaigns, case studies, webinars, and announcements with clients and partners
Own annual events strategy and calendar, including conferences, sponsorships, speaking opportunities, and hosted events
Plan event budgets, logistics, messaging, follow-up, meetings, pipeline, and customer relationships
Report event ROI and use results to plan future events
Collaborate with Content and Creative Services, Forest, Customer Success, Account Management, Outbound, Sales, Product, and leadership
Lead, mentor, grow, and hire marketing team members
Own budgets and allocate spending to maximize pipeline, revenue, and ROI
Report marketing performance to leadership with metrics and recommendations

Requirements

What you’ll need

Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience
7+ years of marketing experience in B2B SaaS, climate tech, or a related field
At least 3 years leading a team
Proven product marketing experience, including positioning, messaging, and go-to-market for B2B products
Hands-on experience managing full-funnel campaigns, including paid channels, generating measurable pipeline and revenue
Experience running co-marketing or customer marketing programs tied to retention or expansion
Experience planning and delivering events and conferences with clear pipeline outcomes
Strong understanding of B2B sales cycles and marketing's role in supporting them
Skilled in managing budgets and reporting on ROI
Experience with HubSpot, LinkedIn Campaign Manager, and Google Ads
Ability to coach, set clear expectations, and develop team members
Data-driven judgment and willingness to test new approaches
Strong communication skills for explaining complex climate and impact topics
Ability to collaborate with Sales, Customer Success, and Product
Ability to manage multiple programs, priorities, and deadlines
Motivation by veritree's mission and verified restoration impact

Benefits

Comp & perks

Performance-driven compensation reviews tied to individual impact and business growth
Extended health, dental, and vision benefits
Health Spending Account (HSA) / Lifestyle Spending Account (LSA)
Vacation and personal days
4-week remote work program each year
Employee discount with tentree
Flexible, hybrid work environment
Opportunities for salary progression tied to sustained performance