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Vertem

Mid-Level Communications Analyst

Vertem

. Identify opportunities and stages in the customer journey to design personalized customer engagement programs.

Posted 9/29/2026full-timeBarueri • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and executing CRM customer engagement programs, utilizing marketing automation tools to enhance customer journeys and drive measurable results. Proficient in analyzing metrics and preparing actionable insights to inform strategic improvements.

Highest-signal resume keywords
CRM Customer Engagement ProgramsMarketing Automation ToolsData Analysis and ReportingCreative Brief PreparationCustomer Journey Segmentation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CRM Program DesignData SegmentationKPI DevelopmentCreative Asset ReviewEmail MarketingPush NotificationsWhatsApp MarketingExcelGoogle SheetsPowerPoint
Soft Skills
Organizational SkillsAttention to DetailStrategic MindsetWritten CommunicationVerbal Communication
Tools & Technologies
InsiderMarketing Automation Tools
Industry Keywords
Customer JourneyEngagement ProgramsAGRO Projects

About the role

Key responsibilities & impact
  • Identify opportunities and stages in the customer journey to design personalized customer engagement programs.
  • Plan and structure goal-oriented communication flows, such as onboarding, activation, re-engagement, and retention.
  • Develop schedules and send-out logic, including segmentation, timing, channel, and content.
  • Prepare comprehensive creative briefs for agencies or internal creative teams.
  • Review and approve creative assets, ensuring alignment with campaign objectives, the brand voice, and CRM best practices.
  • Execute or oversee sends in marketing automation tools.
  • Monitor and analyze metrics such as open rate, CTR, conversion, and churn.
  • Prepare reports and presentations with actionable insights and recommendations.
  • Propose and implement continuous improvements based on data.
  • Serve as a liaison between clients and internal teams, understanding the business, challenges, and goals of each account.
  • Facilitate alignment between the brief, execution, and results.
  • Track deliverables, follow up, and ensure deadlines and quality standards are met.

Requirements

What you’ll need
  • Experience designing and executing CRM customer engagement programs.
  • Knowledge of marketing automation and CRM tools, preferably Insider.
  • Familiarity with customer journeys and database segmentation.
  • Ability to develop and interpret digital marketing and CRM KPIs.
  • Proficiency in Excel/Google Sheets and PowerPoint for analysis and presentations.
  • Experience preparing briefs and reviewing creative assets (email, push notifications, WhatsApp, etc.).
  • Experience with AGRO projects is a plus.
  • Strong organizational skills and attention to detail.
  • Strategic mindset and ability to critically analyze results.
  • Excellent written and verbal communication skills.
  • Strong prioritization skills and ability to work with multiple clients simultaneously.
  • Collaborative profile with the ability to work across marketing, product, data, and creative teams.

Benefits

Comp & perks
  • Flex Office – 2 days working from home and 3 days in the office.
  • Birthday Day Off – Enjoy your special day your way, plus Marketplace points!
  • SulAmérica health and dental insurance.
  • SulAmérica life insurance.
  • Psychological support – Access to a platform with psychologists.
  • In-office massage.
  • Relaxation room.
  • TotalPass – Access to gyms and physical activities.
  • Fruit available in the office.
  • Flexible meal or food allowance – BRL 43.64 per day.
  • Childcare assistance – For children up to 5 years old.
  • Transportation voucher, parking, or company shuttle.
  • Qulture.Rocks – Performance and development management platform.
  • Education assistance – Available after 12 months with the company.
  • Inspiring and disruptive culture – A dynamic, collaborative, and innovative environment.
  • Newborn gift kit.
  • Internal events and engagement initiatives.
  • Exclusive benefits on commemorative dates.