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Patient Marketing Associate Director
Vertex Pharmaceuticals. Provide temporary support to Vertex’s US CF patient marketing team during a team member’s bonding leave .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in patient marketing strategy and execution, with a strong focus on multichannel campaigns and adherence initiatives. Proven ability to collaborate cross-functionally and leverage insights to drive brand strategy and measure impact.
Highest-signal resume keywords
Patient Marketing ExperiencePharmaceutical MarketingMarket ResearchCross-Functional CollaborationStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Landscape AssessmentCampaign DevelopmentTactic Impact MeasurementPatient Adherence ActivitiesRegulatory Review Experience
Soft Skills
Analytical MindsetInnovationMultitaskingCollaborationProblem Solving
Tools & Technologies
MS OfficePowerPointExcelWord
Industry Keywords
Patient SupportLabel ExpansionUnbranded MarketingPatient EducationStakeholder Insights
About the role
Key responsibilities & impact- Provide temporary support to Vertex’s US CF patient marketing team during a team member’s bonding leave
- Assess the market landscape
- Support patient marketing plans and tactics for ALYFTREK and TRIKAFTA, including potential label expansions into younger age groups
- Shape brand strategy, messaging and potential label expansion planning with the US CF Patient Marketing Lead
- Develop and implement strategic and tactical plans for patient audiences
- Develop and execute multichannel campaigns educating patients and caregivers and supporting treatment initiation, especially transitions from TRIKAFTA
- Develop and execute unbranded patient marketing initiatives from planning through delivery
- Lead patient adherence activities and projects with cross-functional partners
- Collaborate with the communications review committee to approve customer-facing materials
- Generate and consolidate insights from patients, caregivers and stakeholders through market research, panels, field team insights and advisory boards
- Partner with marketing, patient services, field sales and other cross-functional teams
- Establish metrics to measure tactic impact in the field
- Manage agency partners to ensure on-budget and timely deliverables
Requirements
What you’ll need- Typically requires 10 years of experience, or the combination of education and experience
- Direct patient support or patient marketing experience
- Direct experience with legal, regulatory, medical committee review of tactics
- Experience in pharmaceutical marketing or closely related fields, such as pharmaceutical sales or ad agency
- Strong working knowledge of MS Office applications, including PowerPoint, Excel and Word
- Ability to collaborate cross-functionally and accomplish shared objectives
- Ability to simplify and innovate and challenge the status quo
- Ability to work in a fast-paced environment, multitask and self-prioritize workload
- Ability to oversee generation of insights and apply them to business problems and opportunities
- Strong analytical mindset to lead others in solving complex problems
- Demonstrated ability to develop strategy, make strategic recommendations and monitor performance
Benefits
Comp & perks- Overtime pay in accordance with federal and state requirements
- Compensation, medical benefits, fringe benefits and other employment terms provided by the third-party agency partner upon offer
- Atrium Alerts regarding job openings, profiles, articles, news, employment-related information, promotions, products and services (with opt-out option)