Marketing Lead

Vestd

. Set and lead the India go-to-market strategy in alignment with global marketing goals .

Posted 10/3/2026full-timeRemote • IndiaSenior💰 ₹0 - ₹4,000,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies, managing marketing budgets, and driving demand generation in B2B environments. Proficient in utilizing HubSpot for marketing automation, SEO, and content production while leveraging AI tools for enhanced campaign performance.

Highest-signal resume keywords

Go-To-Market StrategyB2B Marketing ExperienceHubSpot ProficiencyDemand GenerationAI Tools Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategySEOContent MarketingLead GenerationCampaign ManagementBudget ManagementPerformance ReportingBrand PositioningSales EnablementMarketing Operations

Soft Skills

Clear CommunicationAttention to DetailCollaborationLeadershipAdaptability

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsAI ToolsMarketing Automation Platforms

Industry Keywords

SaaSFintechProfessional ServicesB2B MarketingDigital Marketing

About the role

Key responsibilities & impact

Set and lead the India go-to-market strategy in alignment with global marketing goals
Lead the transition to the Vestd India brand across messaging, digital assets, campaigns, and customer touchpoints
Own the website, SEO, content roadmap, conversion, and joined-up paid, organic, email, social, and partner campaigns
Build a steady pipeline of qualified leads
Shape product positioning and messaging for Vestd’s equity management platform
Create sales enablement materials and lead product and feature launch campaigns
Own HubSpot workflows, lead scoring, lifecycle stages, attribution, and marketing reporting
Report pipeline, campaign performance, and ROI to India and UK leadership
Build partnerships with ecosystem players, industry bodies, and investors
Lead PR, media and analyst relations, executive thought leadership, speaking opportunities, roundtables, webinars, and flagship events
Own the marketing budget and allocate spend effectively
Lead annual marketing planning and quarterly reviews
Collaborate with sales, product, and leadership teams in India and the UK
Implement AI tools in content production, campaigns, and reporting

Requirements

What you’ll need

12+ years of full-time marketing experience, including at least 5 years leading a marketing function or team
Clear career progression with increasing scope, budget, or team size
B2B marketing experience, ideally in SaaS, fintech, or professional services
Experience across brand, demand generation, content, paid media, and marketing operations
Track record of building a marketing engine that drives awareness, engagement, and qualified pipeline
Hands-on experience with HubSpot or a similar automation platform, Google Ads, and LinkedIn Ads, including budget management and performance reporting
Experience owning a budget and reporting pipeline and ROI to senior leadership
Experience building programmes for visibility in AI search and generative discovery platforms
Regular use of AI tools for content drafting, campaign production, and automated reporting
Impeccable attention to detail and accuracy
Clear, direct communication and comfort working across UK and India teams and time zones
Ability to thrive in a remote-first, distributed team and travel to occasional events and get-togethers
Suitable, quiet home-working space with appropriate desk/table and chair and reliable internet connection
Primarily India-based and eligible to work in India

Benefits

Comp & perks

Equity through an Employee Stock Ownership Plan (ESOP), after the qualifying period
Remote-first work with flexibility during the working day
Attendance at twice-yearly in-person get-togethers and team retreats
Support with home working equipment
Personal training and development budget
Private medical insurance, after the qualifying period
Monthly recognition scheme
25 days annual leave plus one extra day per year of service, up to five days
Regular team and company socials
Hardware and software required to support the role