Senior Paid Media Strategist

Vested

. Build paid media strategies and plans, defining channel mix, audience strategy, budget allocation, flighting, and KPIs .

Posted 11/3/2026full-timeNew York City • New York • United StatesSenior💰 $95,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in building and executing paid media strategies across multiple regions, with a strong focus on budget management, performance measurement, and team leadership. Proficient in utilizing various ad platforms and measurement tools to optimize campaign effectiveness and drive client growth.

Highest-signal resume keywords

Paid Media Strategy DevelopmentBudget ManagementCross-Regional Campaign ExecutionTeam Leadership and DevelopmentPerformance Measurement and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialProgrammatic AdvertisingMulti-Touch AttributionMedia Mix ModelingConversion TrackingCampaign Performance AnalysisAudience TestingBudget PacingQuality Control

Soft Skills

Consulting SkillsPresentation SkillsClient Relationship ManagementTeam CollaborationFeedback and Review

Tools & Technologies

Google AdsMicrosoft AdvertisingMeta Ads ManagerLinkedIn Campaign ManagerDV360The Trade DeskGA4Google Tag ManagerLooker StudioNinjaCat

Industry Keywords

Financial ServicesCompliance ReviewRegulated ClaimsGlobal Media PlanningRegional Budget SplitsLocalizationCross-Time-Zone CoordinationCampaign TraffickingPerformance ReportingIntegrated Engagements

About the role

Key responsibilities & impact

Build paid media strategies and plans, defining channel mix, audience strategy, budget allocation, flighting, and KPIs
Translate client briefs and RFP requirements into media recommendations and scopes of work
Plan and run campaigns across the US, EMEA, and LatAm
Account for local platform availability, regional compliance review, currency, and time zones
Lead paid media conversations with clients, including marketing directors and CMOs
Present strategy, performance, and recommendations; write recaps, performance narratives, and decision memos
Advise Account, Creative, PR, Organic, Content, and MarTech teams on integrated engagements
Brief and quality-control global execution teams on campaign builds, trafficking, tracking, and in-flight adjustments
Review setups before launch and audit live campaigns against delivery standards
Define measurement plans covering conversion tracking, platform pixels, and CRM integration
Build attribution models and apply media mix modeling; run lift and incrementality tests
Test audiences, creative, bidding, and landing pages
Manage budgets, monitor pacing, re-forecast performance, and reconcile spend
Contribute to SOPs, briefing templates, reporting frameworks, and QA checklists
Test new platforms, formats, partners, and buying tools
Support new business and client growth with audits, scoping, media plans, and pitch materials
Lead and develop paid media team members, set priorities, review work, and provide feedback
Report to the VP, Head of Paid Media

Requirements

What you’ll need

6+ years of hands-on, in-platform, paid media experience, with at least 3 years in a strategist or senior manager role at an agency
US and global paid media experience across multiple markets, including regional budget splits, localization, and cross-time-zone coordination
EMEA and LatAm campaign experience preferred, including familiarity with regional platforms, regulations, and buying practices
Hands-on expertise in paid search, paid social, and programmatic, including display, CTV, audio, native, and OOH/DOOH
Experience managing six- and seven-figure media budgets across several clients simultaneously
Strong consulting and presentation skills
Experience briefing and quality-controlling distributed execution teams
Experience leading and developing paid media team members, including direct reports
Proficiency with Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, DV360, The Trade Desk, StackAdapt, Reddit, and similar ad platforms
Proficiency with GA4, Google Tag Manager, Looker Studio, NinjaCat, Funnel.io, and similar measurement tools
Financial services industry experience preferred; familiarity with compliance review, regulated claims, and platform ad policies for financial products
Experience with multi-touch attribution and media mix modeling (MMM), including using model outputs to set and defend budget recommendations
Experience with search/SEM/PPC, paid social, programmatic display, CTV, streaming, OOH/DOOH, native, video, and audio advertising
Experience with conversion tracking and measurement setup
Experience with global media planning, budget pacing, and performance reporting
Client and internal stakeholder consulting

Benefits

Comp & perks

Medical & Dental & Vision
401K Profit Sharing
Annual Performance Bonus
Unlimited PTO
12 paid holidays (10 additional Vested Rested)
Tech Package & Monthly Reimbursement
Continuous learning and up-skilling opportunities through VestED