Director, Digital Marketing

Vestis Corporation

. Lead the digital marketing strategy and roadmap across Vestis corporate, eCommerce, customer-facing, and campaign landing page web properties .

Posted 10/16/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading digital marketing strategies, including SEO, eCommerce, and conversion rate optimization, while effectively managing teams and vendor partnerships to drive measurable business outcomes. Proficient in utilizing analytics to inform decision-making and enhance customer engagement across digital platforms.

Highest-signal resume keywords

Digital Marketing StrategySEO Program ManagementAnalytics Platforms (GA4)Team LeadershipConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOECommerceDigital Performance ReportingContent OptimizationConversion Rate OptimizationEmail MarketingWebsite GovernanceA/B TestingCustomer Journey MappingBudget Planning

Soft Skills

LeadershipCommunicationStakeholder ManagementCollaborationCoaching

Tools & Technologies

GA4CMS PlatformsMarketing Automation ToolsCRM SystemsReporting DashboardsSEO ToolsTag Management

Industry Keywords

B2B MarketingMulti-Location StrategyService-Based MarketingGrowth MarketingDigital Experience Leadership

About the role

Key responsibilities & impact

Lead the digital marketing strategy and roadmap across Vestis corporate, eCommerce, customer-facing, and campaign landing page web properties
Own website governance, prioritization, performance standards, and enhancement planning
Ensure digital properties support traffic growth, lead generation, conversion, retention, customer engagement, brand consistency, and operational efficiency
Develop and execute SEO strategy covering technical SEO, on-page optimization, content strategy, local SEO, keyword strategy, site architecture, and authority building
Improve organic visibility across priority categories, industries, services, products, and local markets
Oversee website performance, usability, accessibility, mobile responsiveness, speed, navigation, and customer journey improvements
Lead conversion rate optimization, A/B testing, landing page strategy, and digital experience enhancements
Partner with IT and external partners on platform enhancements, integrations, site maintenance, tagging, analytics, and issue resolution
Manage customer-facing email communications for Rental and Direct Sale
Create personalized email content and nurture streams for target accounts, buying committees, and decision-makers
Manage email calendars, audience segmentation, testing strategies, and deployment schedules
Monitor email metrics and recommend continuous improvements
Lead, coach, and develop the digital marketing team
Collaborate with Brand, Creative, Product Marketing, Field Sales, Merchandising, Customer Experience, Analytics, and IT teams
Manage digital marketing vendors and agency partners, scopes of work, service levels, deliverables, timelines, and performance expectations
Support budget planning, forecasting, invoice review, and spend optimization
Define digital KPIs, dashboards, scorecards, and reporting frameworks
Translate analytics into insights, recommendations, and executive-ready reporting
Partner with Analytics and Finance on attribution, funnel visibility, ROI measurement, and budget allocation
Drive continuous improvement through data, testing, customer behavior, and performance trends

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field required
MBA or advanced degree preferred
8–12+ years of progressive experience in digital marketing, web strategy, SEO, eCommerce, growth marketing, or digital experience leadership
Proven experience managing web properties, SEO programs, digital performance reporting, and cross-functional digital roadmaps
Demonstrated success leading teams and managing external agencies or vendor partners
Experience with GA4 or similar analytics platforms, SEO tools, CMS platforms, marketing automation tools, CRM systems, and reporting dashboards
B2B, multi-location, service-based, eCommerce, or distributed sales organization experience preferred
Deep knowledge of digital marketing, web strategy, SEO, analytics, customer journeys, content optimization, conversion rate optimization, and marketing technology
Strong leadership experience managing teams, vendors, agencies, budgets, roadmaps, and cross-functional execution
Ability to connect digital initiatives to measurable business outcomes including traffic, leads, conversion, revenue, customer experience, and retention
Strong understanding of CMS platforms, analytics tools, tag management, SEO platforms, marketing automation, CRM integration, and reporting dashboards
Excellent communication, presentation, and stakeholder management skills
Must be able to work at a computer for extended periods of time

Benefits

Comp & perks

Primarily an office and/or remote work environment
Occasional travel may be required for meetings, planning sessions, vendor reviews, conferences, or team events