Marketing Manager

Vestlane

. Plan and write blog articles, landing pages, and expert articles on KYC/AML, AMLR, fund regulation, and product features in German and English .

Posted 11/5/2026full-timeBonn • GermanyJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a strong focus on content creation, SEO, and regulatory compliance. Proficient in managing marketing channels and utilizing AI tools for effective research and drafting.

Highest-signal resume keywords

B2B Marketing ExperienceSEO ExpertiseContent Management System (CMS) ProficiencyFluent in German and EnglishData-Driven Approach

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSEO StrategyKeyword ResearchOn-Page SEOContent StructureData AnalysisGenerative Engine OptimizationEmail Newsletter ManagementCustomer Testimonial CollectionCase Study Development

Soft Skills

Excellent Writing SkillsEntrepreneurial MindsetOwnership and Leadership Potential

Tools & Technologies

Storyblok CMSLinkedIn Company Page ManagementAI Tools for Research and DraftingNewsletter Tools

Industry Keywords

KYCAMLFinancial RegulationComplianceSaaSRegtech

About the role

Key responsibilities & impact

Plan and write blog articles, landing pages, and expert articles on KYC/AML, AMLR, fund regulation, and product features in German and English
Further develop the keyword strategy and take ownership of SEO and GEO
Manage the LinkedIn Company Page and prepare posts for the executive team
Own regulatory and product newsletters from topic planning through distribution
Maintain and expand vestlane.com in the Storyblok CMS
Brief the design team and test and measure new website pages
Collect customer testimonials and create case studies together with Customer Success
Own pre- and post-marketing for events, webinars, and partner announcements
Structure content planning, tracking, and reporting
Build AI workflows for research, drafting, and distribution
Demonstrate which marketing activities generate pipeline
Work directly with the COO and closely coordinate with the CEO and colleagues in Regulatory, Design, and Customer Success

Requirements

What you’ll need

1–3 years of experience in B2B marketing, ideally in SaaS, financial services, or the legal/regtech sector
Independently owned at least one channel—content, SEO, LinkedIn, or newsletters—and can demonstrate results
Excellent writing skills in German and English
Solid SEO expertise, including keyword research, on-page SEO, content structure, and tracking
Genuine interest in Generative Engine Optimization
Experience with a CMS, LinkedIn Company Pages, and a newsletter tool
Confident use of AI tools for research, drafting, and analysis
A numbers- and data-driven approach to work
Interest in financial regulation and compliance, with a willingness to build expertise in the field
Entrepreneurial mindset and willingness to take ownership and grow into a leadership role over time
CV and two to three work samples required

Benefits

Comp & perks

Permanent employment contract
30 days of annual leave
Paid professional development and certifications
Flexible working hours
Work-from-home arrangements
Modern tools and AI used in day-to-day work
Ownership of channels and topics from day one, with a clear path toward greater responsibility in marketing
Direct collaboration with the COO and CEO, short decision-making processes, and no agency layers
Competitive compensation package