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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in managing end-to-end paid media strategies, including Meta Ads and Google Ads, with a strong focus on ecommerce marketing and performance analytics. Proficient in utilizing tools like Klaviyo and attribution platforms to optimize campaigns and drive profitable growth.
Highest-signal resume keywords
Paid Media Strategy OwnershipEcommerce Marketing ExpertiseKlaviyo Campaign ManagementMeta Ads ManagementGoogle Ads Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Full-Funnel Campaign OptimizationAudience TargetingBidding StrategiesCreative TestingPerformance ReportingSegmentationAnalyticsLifecycle MarketingEmail CampaignsSMS Campaigns
Soft Skills
Analytical SkillsCommunication SkillsStakeholder Presentation Skills
Tools & Technologies
KlaviyoTriple WhaleNorthbeamCanvaShopify
Industry Keywords
EcommercePaid MediaLuxury RetailHigh-Consideration RetailAdvertising Budget Management
About the role
Key responsibilities & impact- Own paid media strategy end to end
- Plan, launch, and optimize full-funnel campaigns across Meta Ads and Google Ads
- Manage significant advertising budgets and drive profitable growth
- Oversee $100K+ in monthly ad spend, including audience targeting, bidding strategies, creative testing, prospecting, and retargeting
- Use Triple Whale, Northbeam, or similar attribution tools to analyze performance and improve tracking accuracy
- Measure results across online and in-store sales
- Own end-to-end lifecycle marketing in Klaviyo
- Manage campaign calendars, automated flows, segmentation, and performance optimization
- Develop and improve welcome, abandoned cart, post-purchase, replenishment, and win-back flows
- Develop creative briefs and use Canva for mockups
- Monitor competitors and align paid media with email and SMS campaigns
- Deliver weekly and monthly performance reports with insights, revenue impact, and actionable recommendations for leadership
Requirements
What you’ll need- 8–10 years of marketing and advertising experience
- At least 5 years of hands-on ecommerce marketing experience
- Proven ownership of $1M+ in annual Meta Ads spend
- Hands-on Google Ads experience
- Experience managing $100K+ in monthly paid media spend across acquisition channels
- Strong expertise in full-funnel ecommerce marketing, including customer acquisition, conversion, retention, and profitability
- Hands-on experience with Klaviyo, including email and SMS campaigns, automation flows, segmentation, and analytics; required
- Experience with Triple Whale, Northbeam, or a comparable attribution platform
- Experience reconciling marketing performance with actual sales data
- Experience with Shopify or a comparable ecommerce platform
- Strong understanding of online and in-store sales performance
- Strong analytical, reporting, communication, and stakeholder presentation skills
- Comfort using Canva to create or direct marketing assets
- Experience in luxury, jewelry, or other high-consideration retail categories is a bonus
Benefits
Comp & perks- Competitive base compensation + significant performance-based pay
- 15 paid vacation days per year
- All U.S. national holidays
- 100% remote work from anywhere in LATAM or Europe
- Professional home setup
- High-visibility full-funnel role
- Collaborative, high-trust culture
- Expertise and ownership valued from day one