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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and automating marketing campaigns using Salesforce Marketing Cloud, with a strong focus on customer retention and engagement. Proficient in managing database segmentation, executing omnichannel journeys, and integrating Salesforce with other platforms.
Highest-signal resume keywords
Salesforce Marketing Cloud EngagementSQL Database QueriesSalesforce Marketing Cloud Administrator CertificationREST API IntegrationAgile Methodologies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Database SegmentationMarketing AutomationJourney BuilderAutomation StudioProject DevelopmentAzure DevOps Management
Tools & Technologies
Salesforce Marketing CloudREST APIs
Certifications & Qualifications
Salesforce Marketing Cloud Administrator Certification
Industry Keywords
Customer RetentionEngagementLoyaltyOmnichannel JourneysAgile Practices
Tech Stack
Tools & technologiesAzureCloudSQL
About the role
Key responsibilities & impact- Create and automate marketing campaigns and communication workflows focused on customer retention, engagement, and loyalty
- Build automations and journeys in Marketing Cloud
- Manage the process from database segmentation through the execution and analysis of omnichannel journeys
Requirements
What you’ll need- Bachelor’s degree completed or in progress in Information Systems, Computer Engineering, Computer Science, or a related field
- Experience with database queries (SQL)
- Experience with Salesforce Marketing Cloud Engagement, including Data Extensions (DEs), Automation Studio, and Journey Builder
- Salesforce Marketing Cloud Administrator certification
- Experience developing projects
- Experience integrating Salesforce with other platforms using REST APIs
- Knowledge of Agile methodologies, practices, and ceremonies (Scrum, Kanban)
- Experience managing projects using Azure DevOps
Benefits
Comp & perks- Meal and food allowance card of BRL 32.00 per day
- Home office allowance of BRL 100.00 per month
- Flexible working hours
- Transportation allowance for working at Vetta’s office in Belo Horizonte
- Health insurance, with the option to add dependents
- Dental insurance, with the option to add dependents
- TotalPass
- Vittude
- Online Discount Club – Swile Shop
- Extended maternity and paternity leave
- Profit-sharing bonus according to the applicable union agreement
- Birthday Day Off
- No dress code
- Continuing Education and Professional Development Incentive Program
- Talent Referral Program
