Senior Product Manager, Digital Product

VF Corporation

. Manage product backlog and delivery priorities across eCommerce product areas including checkout, promotions, search, customer accounts, order management, fulfillment, and omnichannel experiences .

Posted 9/23/2026full-timeUnited StatesSenior💰 $151,200 - $189,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing product backlogs and delivery priorities in eCommerce, with a strong focus on Agile methodologies and cross-functional collaboration. Proficient in leveraging AI for decision-making and optimizing customer experiences across multiple platforms.

Highest-signal resume keywords

Product Management ExperienceAgile Product OwnershipECommerce SolutionsStakeholder ManagementKPI Monitoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap DevelopmentUser Story TranslationBacklog RefinementDependency ManagementA/B Testing Frameworks

Soft Skills

Strong CommunicationInfluencing SkillsCollaboration

Tools & Technologies

Salesforce Commerce CloudShopifyAnalytics Platforms

Certifications & Qualifications

CSPOSAFe POPM

Industry Keywords

ECommerceOmnichannel ExperiencesCustomer EngagementFulfillmentMulti-Brand Environments

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage product backlog and delivery priorities across eCommerce product areas including checkout, promotions, search, customer accounts, order management, fulfillment, and omnichannel experiences
Translate strategic initiatives into user stories, acceptance criteria, and prioritized epics
Embed and leverage AI to accelerate decision-making, improve customer outcomes, streamline execution, and drive measurable business impact
Lead day-to-day Agile product ownership activities, including backlog refinement, sprint planning, dependency management, release readiness, and delivery execution
Identify customer pain points and optimization opportunities across web, mobile, and omnichannel journeys
Liaise across merchandising, marketing, operations, customer service, fulfillment, technology, and other cross-functional teams
Establish structured intake, backlog governance, and roadmap planning processes across brands and stakeholder groups
Partner with engineering and architecture teams on solution discovery, technical refinement, dependency management, and delivery sequencing
Define and monitor KPIs for customer engagement, conversion, checkout performance, fulfillment experience, feature adoption, and operational efficiency
Coordinate cross-platform and omnichannel releases across web, mobile applications, and integrated retail systems
Facilitate backlog reviews, sprint demos, release updates, roadmap discussions, and cross-functional working sessions
Collaborate with external vendors, platform partners, and internal shared services teams on enhancements and integrations
Foster continuous improvement, Agile best practices, experimentation, and innovation in eCommerce and retail technology

Requirements

What you’ll need

7+ years of product management experience, with at least 4 years focused eCommerce
Demonstrated success building and executing product roadmaps serving multiple brands or business units across multiple regions
Experience supporting multi-region or global deployments, including localization requirements, regulatory considerations, and market-specific needs
Strong communication and stakeholder management skills, with ability to influence diverse functional teams including retail operations, merchandising, and DT
Track record managing complex vendor and partner ecosystems and making strategic build-vs-buy technology decisions
Experience with commerce solutions such as Salesforce Commerce Cloud or Shopify (preferred)
Background in multi-brand environments with complex fulfillment and customer engagement models (preferred)
Experience with analytics platforms and A/B testing frameworks (preferred)
Certification in product ownership or Agile frameworks such as CSPO or SAFe POPM (preferred)

Benefits

Comp & perks

Additional compensation awards may include an annual incentive plan, sales incentive, or commission potential
Benefits programs including medical plans; detailed benefits provided during the hiring process
Reasonable accommodations for qualified individuals during the application process