Senior Specialist, Marketplace Activation

VF Corporation

. Drive regional execution of e-commerce go-to-market strategies .

Posted 10/1/2026full-timeUnited StatesSenior💰 $96,768 - $120,960 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving e-commerce go-to-market strategies and optimizing marketplace performance through data-driven decision-making. Proficient in managing commercial partnerships and executing growth initiatives across various digital platforms.

Highest-signal resume keywords

E-Commerce OperationsMarketplace Growth ExperienceRithum (ChannelAdvisor/CommerceHub)Advanced Proficiency in ExcelDigital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisPerformance Metrics MeasurementProject ManagementProduct Assortment OptimizationConversion Rate Optimization

Soft Skills

Proactive MindsetSolutions-OrientedMulti-Project ManagementCollaborationCommunication

Tools & Technologies

Google AnalyticsTableauAmazonShopify

Industry Keywords

Go-To-Market StrategiesCommercial PartnershipsMarketplace PlatformsBrand GuidelinesOperational Reporting

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Drive regional execution of e-commerce go-to-market strategies
Partner with marketplace, brand, and commercial stakeholders on marketplace growth initiatives
Support VF brands on current marketplace platforms
Manage commercial partner channels
Optimize demand and supply growth to maximize marketplace revenue
Adapt and scale global go-to-market strategies for local and regional marketplace channels
Coordinate brand commercial activations and launch brands on new marketplaces
Serve as primary operational contact for commercial partners, vendors, and digital platforms
Ensure external channel partners adhere to brand guidelines, SLAs, and commercial agreements
Partner with Product, Marketing, Sales, and Operations teams to remove execution bottlenecks
Measure activation ROI, customer lifetime value, conversion rates, and gross merchandise value
Translate performance metrics into operational reporting and actionable recommendations
Optimize product assortment, content readiness, promotional execution, and marketplace performance
Monitor marketplace health metrics, identify performance gaps, and recommend corrective actions to improve seller and consumer experience

Requirements

What you’ll need

5+ years of experience and professional achievements
5–7 years of digital marketing, e-commerce operations, or marketplace growth experience
Bachelor’s degree in Business, Marketing, Economics, or a related quantitative field
Proactive, solutions-oriented mindset
Ability to manage multiple projects simultaneously in a fast-paced environment
Deep familiarity with major e-commerce ecosystems, including Amazon, Shopify, and regional delivery/on-demand marketplaces
Mandatory hands-on experience using Rithum (ChannelAdvisor/CommerceHub) for product data feeds and channel mapping
Advanced proficiency in Excel, Google Analytics, or Tableau
Proven experience managing multi-stakeholder projects
Ability to turn complex data points into clear growth strategies

Benefits

Comp & perks

Additional compensation awards may include an annual incentive plan, sales incentive, or commission potential
General overview of benefit programs, including medical plan rates, available through MyVFbenefits.com
Reasonable accommodations for qualified individuals as required by applicable law