Trade Marketing Specialist – Fashion & Apparel

VF Corporation

. Collaborate with the EMEA Wholesale Marketing Manager and local sales teams to develop and implement wholesale marketing campaigns for icebreaker and Smartwool in Northern Europe .

Posted 11/6/2026full-timeManchester • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing wholesale marketing strategies across physical and digital channels, with a strong focus on brand consistency, visual merchandising, and performance analysis. Proven ability to collaborate with sales teams and manage budgets effectively to optimize marketing investments.

Highest-signal resume keywords

Wholesale Marketing Strategy DevelopmentCross-Functional CollaborationBudget ManagementRetail and Visual MerchandisingMarketing Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Wholesale Marketing CampaignsAccount Marketing PlansMarketing Performance MonitoringBudget TrackingConsumer Engagement Strategies

Soft Skills

Effective CollaborationAnalytical MindsetAttention to Detail

Industry Keywords

Outdoor IndustrySportswearRetail TrendsBrand ConsistencyDigital Channels

About the role

Key responsibilities & impact

Collaborate with the EMEA Wholesale Marketing Manager and local sales teams to develop and implement wholesale marketing campaigns for icebreaker and Smartwool in Northern Europe
Develop and execute wholesale marketing strategies and campaigns across the UK, Ireland, Norway, Finland, Sweden, Denmark and Iceland
Partner with local sales teams to strengthen relationships with strategically significant wholesale partners and key accounts across offline and online channels
Develop and execute comprehensive account marketing plans across consumer touchpoints to drive demand, engagement, conversion and sell-through
Coordinate third-party agencies and bespoke wholesale projects, including in-store activations, events, pop-ups and shop-in-shops
Manage the showroom and its seasonal evolution, ensuring brand communication and visual merchandising are updated and aligned with key sales meetings
Monitor brand representation across key wholesale partners’ physical and digital channels and identify opportunities to improve visibility, consistency and execution
Monitor marketing performance and manage budgets to optimize investment and ROAS while aligning with approved spending plans

Requirements

What you’ll need

Ability to collaborate effectively with sales teams, cross-functional partners and external agencies
Experience in developing and executing wholesale marketing plans across physical and digital channels
Good understanding of retail and visual merchandising, with attention to brand consistency and quality of execution
Analytical mindset, with the ability to interpret marketing and sales performance and identify opportunities for improvement
Experience in managing budgets and tracking marketing expenditures to ensure effective use of resources
Genuine interest in the outdoor and sportswear industry, with curiosity for consumer and retail trends
Must be based in the UK (Manchester or London)

Benefits

Comp & perks

A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Be part of an iconic lifestyle brand in a multi brand, multi countries organization
A discount card with 50% on all VF brands
Break out areas offering complimentary hot drinks
Inclusion and Diversity commitment
Equal opportunity and affirmative action workplace