VP of Player Engagement

VGW

. Develop and execute an integrated monetization and retention strategy across the entire player lifecycle, from first purchase to long-term LTV maximization .

Posted 11/3/2026full-timeRemote • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing monetization and retention strategies across the player lifecycle, leveraging data science and analytics to optimize performance. Proven leadership in managing global teams and aligning revenue strategies with compliance and customer engagement frameworks.

Highest-signal resume keywords

Monetization Strategy DevelopmentCustomer Lifecycle ManagementData Science and Advanced AnalyticsLeadership and Team ManagementCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Lifetime ValueRetention StrategiesEngagement FrameworksSegmentation TechniquesOnboarding ProcessesReactivation StrategiesLoyalty ProgramsCompliance AdherenceRisk ManagementStrategic Thinking

Soft Skills

Leadership SkillsCollaborationCommunicationMentoringProblem-Solving

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationBachelor’s Degree in MarketingBachelor’s Degree in Design

Industry Keywords

Player EngagementCRMLive OperationsBusiness DevelopmentAccount Management

About the role

Key responsibilities & impact

Develop and execute an integrated monetization and retention strategy across the entire player lifecycle, from first purchase to long-term LTV maximization
Provide enterprise leadership to unite CRM and Live Operations into a single, synchronized player engagement engine
Leverage data science, advanced analytics, and player insights to optimize monetization levers, live events, and channel performance
Partner closely with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable player lifecycle strategies
Lead, mentor, and resource the global team while ensuring all revenue strategies adhere strictly to compliance, risk mandates, and responsible play expectations

Requirements

What you’ll need

Bachelor’s Degree in Business Administration, Marketing, Design or equivalent field
10-15 years of experience in Marketing, Business Development or Account Management leadership
Enterprise-level strategic thinking with the ability to execute vision into measurable outcomes
Proven commercial acumen, with deep understanding of customer lifetime value, retention, and monetization levers
Deep expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty
Advanced understanding of personalization, segmentation, and engagement frameworks at scale
Strong leadership skills with the proven ability to manage and direct large teams
Clear understanding of customer needs and concerns

Benefits

Comp & perks

Flexibility to support a healthy balance between personal life and career
Opportunities for learning and career advancement
Competitive compensation, perks and benefits
Diverse and inclusive work environment
Supportive environment