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Vigor

Senior Product Marketing Analyst

Vigor

. Manage the cheese category, focusing on product development and brand strengthening .

Posted 10/15/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product category management, financial analysis, and market research, with a strong focus on innovation and brand development in the food industry. Proficient in utilizing market intelligence tools to drive strategic insights and achieve business results.

Highest-signal resume keywords
Product DevelopmentP&L ManagementMarket ResearchInnovation ProjectsFinancial Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product ExperienceFinancial AnalysisMarket IntelligenceBrand PositioningStrategic Planning
Soft Skills
CommunicationLeadershipAnalytical Thinking
Tools & Technologies
NielsenKantarScanntechNeogridMintelEuromonitorMicrosoft Office
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationBachelor’s Degree in Economics
Industry Keywords
Food IndustryProduct Line PerformanceMarketing PlanningInnovationCustomer Service

About the role

Key responsibilities & impact
  • Manage the cheese category, focusing on product development and brand strengthening
  • Support Marketing planning
  • Track product line performance and generate strategic insights
  • Contribute to innovation projects and the achievement of business results
  • Support product category management and help implement strategic planning
  • Support the Marketing plan for product categories and the brand
  • Monitor the performance of each product line, analyzing sell-in, sell-out, pricing, inventory, distribution, product mix, financial results, and the competitive landscape, proposing actions as needed
  • Monitor product P&L and implement the actions required to achieve financial targets
  • Support the development of communication campaigns, as well as Public Relations and Customer Service activities
  • Lead and manage innovation projects
  • Prepare monthly results reports for the Executive Board
  • Ensure the brand positioning is executed correctly
  • Develop packaging and conduct market research
  • Analyze the market using tools such as Nielsen, Kantar, Scanntech, Neogrid, Mintel, and Euromonitor

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Advertising, Business Administration, Economics, or a related field
  • Previous product experience required
  • Experience in the food industry is a plus
  • Previous experience with innovation projects
  • Knowledge of P&L and product financial analysis
  • Advanced proficiency in Microsoft Office
  • Knowledge of Nielsen and market intelligence tools
  • Location: Barra Funda, São Paulo, SP
  • Work model: Hybrid, with 1 day working from home and 4 days working in the office

Benefits

Comp & perks
  • Health insurance
  • Dental insurance
  • Pharmacy benefit
  • Life insurance
  • Meal allowance
  • Food allowance
  • Employee product discount
  • Wellhub
  • Telemedicine