Director, Database Growth and Journey Management

Viking

. Own email as a key growth engine, including subscriber growth, investment, and conversion of subscribers into bookings and repeat guests .

Posted 11/5/2026full-timeLos Angeles • California • United StatesLead💰 $200,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing strategies, including subscriber growth, lifecycle management, and data analysis. Proficient in managing acquisition budgets and optimizing email campaigns for revenue generation and engagement.

Highest-signal resume keywords

Email MarketingSQL Data AnalysisLifecycle MarketingSubscriber Growth ManagementA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email EconomicsCost-Per-Acquired-Email ManagementSegmentation StrategyList HygieneStatistical SignificanceRevenue Per Subscriber AnalysisCustomer Journey AnalysisConsent and Compliance KnowledgeEmail DeliverabilityLifecycle Journey Optimization

Soft Skills

Excellent Communication SkillsCross-Functional Team Leadership

Tools & Technologies

Adobe Journey OptimizerAdobe Experience PlatformSalesforce Marketing CloudBrazeDatabricks

Industry Keywords

CRMConsumer-Focused MarketingTravel IndustryHospitality BrandCAN-SPAM ComplianceCASL Compliance

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own email as a key growth engine, including subscriber growth, investment, and conversion of subscribers into bookings and repeat guests
Increase marketable email addresses and active subscribers across customer segments, products, and the US and Canada
Lead sign-up, lead capture, and opt-in programs across web, paid media, partnerships, and the call center
Determine email acquisition spend and manage cost-per-acquired-email and CAC targets by channel
Shift acquisition budget toward channels delivering the highest-value subscribers
Build and maintain subscriber value models covering revenue per subscriber and lifetime value by segment and source
Own email database health, including list size, active rate, engagement, deliverability, and unsubscribe rates
Run list hygiene, re-engagement, and sunset policies while ensuring consent and compliance
Own monthly email reporting to senior leadership, including growth, acquisition volume, CAC, engagement, bookings, revenue, insights, and next steps
Measure email effectiveness through bookings and revenue by campaign, journey, segment, and acquisition source
Build and run testing roadmaps covering subject lines, personalization, offers, timing, cadence, and content
Own test/control design, statistical significance, and incrementality
Plan, build, and optimize lifecycle email journeys in Adobe
Own segmentation, list selection, suppression, and frequency rules across journeys and promotional emails
Apply RFM, propensity, and lifetime value models to balance revenue, engagement, and list health
Pull and analyze customer, booking, and engagement data independently using SQL, Databricks, or equivalent
Partner with Analytics, MarTech, Creative, Web, Paid Media, and Revenue Management
Stay current on email best practices, inbox provider requirements, Adobe functionality, and AI capabilities

Requirements

What you’ll need

Bachelor's degree in a relevant field; a master's degree is a plus
10+ years in email, CRM, or lifecycle marketing, including senior manager or director-level experience
Proven, hands-on record of growing subscriber bases at scale
Experience managing acquisition budgets against cost targets
Experience running segmentation, contact strategy, and lifecycle journeys that deliver measurable revenue
Ability to pull own data and analyze it independently
Hands-on SQL experience required
Strong command of email economics, including CAC, lifetime value, value of an email, and channel ROI
Strong knowledge of granular customer data, identity, and journey analysis
Deep knowledge of email deliverability, list hygiene, inbox provider requirements, and consent and compliance, including CAN-SPAM and CASL
Experience with A/B and multivariate testing, test/control design, statistical significance, and incrementality measurement
Excellent communication skills and ability to turn analysis into clear recommendations for senior leadership
Ability to lead cross-functional teams and drive initiatives to completion
Experience at a consumer-focused, travel, or hospitality brand is a plus
Hands-on experience with Adobe Journey Optimizer, Adobe Experience Platform, or equivalent such as Salesforce Marketing Cloud or Braze will be helpful
Must be able to work onsite at the Woodland Hills, CA office three days per week, every week
Must be eligible to work in the United States or otherwise address employment visa sponsorship requirements

Benefits

Comp & perks

Highly competitive compensation plan
Annual discretionary bonus eligibility
401(k) plan with company match
Employee Share Purchase Plan (ESPP)
Medical, dental, vision, life and disability insurance at a highly subsidized rate; some plans fully paid by Viking
15 paid vacation days
Sick time accrual by state
6 paid holidays per year
Free and/or discounted cruise opportunities
Highly subsidized gym membership
Discounts on theatres, theme parks, movie tickets, and travel through IATA membership
Great Place to Work company certification