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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing social media strategies for B2B technology companies, with a strong focus on content creation, audience engagement, and analytics. Proficient in ghostwriting for executives and technical leaders while maintaining a credible public voice.
Highest-signal resume keywords
Social Media StrategyGhostwriting for ExecutivesSocial Analytics FluencyAI Tools ProficiencyTechnical Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationVisual Content ProductionData Measurement and OptimizationTechnical WritingCommunity Program Development
Soft Skills
CollaborationOwnershipCommunication
Tools & Technologies
LinkedInXClaudeChatGPTVideo Editing Software
Industry Keywords
B2B TechnologyTechnical Education ContentDeveloper MarketingPublic Relations CampaignsEmployee Advocacy Programs
About the role
Key responsibilities & impact- Build and run an always-on social program across LinkedIn, X and other channels
- Develop the social voices of Vinci's founders and technical leaders through idea sourcing and ghostwriting
- Turn customer outcomes, independent benchmarks, technical papers, demos and third-party validation into ongoing social proof
- Lead social strategy and execution for major industry conferences, customer and partner announcements, and product milestones
- Build and engage a network of customers, partners, analysts, researchers and independent technical experts
- Develop visual explainers, benchmark breakdowns, demo clips, before-and-after stories and accessible technical content
- Set social goals, build reporting, measure audience growth and optimize based on data
- Establish workflows, tooling, approvals and AI-assisted production processes
- Protect and maintain Vinci's public voice as confident, technical, readable and credible
- Collaborate with the Head of Corporate Marketing, Product Marketing, communications agency, Content Factory, executives and technical experts
Requirements
What you’ll need- Experience running social media for a B2B technology company, with hands-on ownership of strategy, content and execution across LinkedIn and X at minimum
- Portfolio demonstrating the ability to make complex technical ideas clear and compelling
- Experience ghostwriting for executives and technical leaders
- Experience marketing to engineers, developers, scientists or similarly skeptical buyers
- Fluency with social analytics
- Hands-on daily use of AI tools such as Claude and ChatGPT for research, drafting, production and workflow design
- Strong visual sense and experience briefing designers, video editors and agencies, or producing lightweight visual and video content
- Builder's instinct and high ownership
- Experience growing a social program from a small base to significant reach (preferred)
- Executive thought-leadership programs producing measurable industry recognition (preferred)
- Experience with community programs, developer marketing or technical education content (preferred)
- Experience working alongside a PR agency on integrated earned-and-social campaigns (preferred)
- Experience with employee advocacy programs (preferred)
- Technical background in engineering, physics, computer science or related discipline, or prior experience marketing simulation, CAE, EDA, semiconductor or deep-tech infrastructure products (preferred)
Benefits
Comp & perks- Meaningful ownership through stock options
- Medical, dental, and vision coverage
- Flexible PTO
- Remote-friendly with international team members
- Quarterly team on-sites
- Catered lunches when you’re in the office
- Dog friendly office space