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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in optimizing Meta Ads performance through analytical insights and structured content strategies. Proficient in SEO principles and capable of translating data into actionable content frameworks and growth systems.
Highest-signal resume keywords
Meta Ads OptimizationSEO PrinciplesContent Strategy DevelopmentAnalytical MindsetStrong Writing Ability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingConversion AnalysisCTR AnalysisRetention AnalysisCAC Efficiency AnalysisContent StructuringInsight TranslationContent BriefingGrowth SystemsExperimentation
Soft Skills
Systems ThinkingAnalytical MindsetHigh AgencyStructured Communication
Tools & Technologies
Analytics DashboardsAutomation ToolsAI Tools
Industry Keywords
User-Generated ContentFeedback LoopsContent ClustersSearch Intent MappingOutbound Workflows
About the role
Key responsibilities & impact- Support and optimize Meta Ads performance loops, including creative testing, hooks, and iteration cycles
- Analyze conversion, CTR, retention, and CAC efficiency drivers
- Help build feedback loops between organic content and paid performance
- Identify and execute SEO/GEO opportunities, including programmatic pages, content clusters, and search intent mapping
- Structure content for discoverability across search and social
- Translate insights into content briefs, frameworks, and scalable playbooks
- Work on UGC orchestration by briefing creators and structuring outputs
- Align content with performance data and growth hypotheses
- Write insight-driven content for X (Twitter) and LinkedIn
- Support LinkedIn growth systems, automation tools, and outbound workflows
- Analyze competitors, high-growth startups, and consumer brands
- Work directly with founders on core growth levers
Requirements
What you’ll need- Systems thinker who naturally connects channels
- Analytical mindset focused on why things work
- High agency; able to figure things out independently
- Structured communicator able to simplify complex ideas into clear outputs
- Basic familiarity with performance marketing (Meta Ads or similar)
- Understanding of SEO principles (intent, structure, ranking logic)
- Strong writing ability (clear, concise, insight-driven)
- Interest in growth systems, funnels, and experimentation
- Comfortable using or quickly learning analytics dashboards, automation tools, and AI tools for workflows
Benefits
Comp & perks- Direct exposure to real growth strategy
- Work across paid, organic, SEO, and content systems
- High ownership early; ideas will be tested and implemented
- A steep learning curve in modern digital marketing infrastructure
- Opportunity to become exceptionally strong in a high-value niche
