Growth Lead

viral.app

. Own growth end to end, including the plan, budget and execution .

Posted 11/9/2026full-timeRemoteSenior💰 €40,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS growth strategies, including customer acquisition through organic and paid channels, content creation, and performance analysis. Proven ability to develop and execute comprehensive growth plans while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

B2B SaaS GrowthCustomer Acquisition ChannelsPaid Ad ManagementContent CreationPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionContent MarketingSEOCampaign ManagementData AnalysisLanding Page WritingVideo ProductionOrganic Growth StrategiesPaid AdvertisingExperimentation

Soft Skills

Strong JudgmentCollaborationAdaptabilityCreativityCommunication

Tools & Technologies

Google AdsMeta AdsLinkedInYouTubeXCold EmailRedditAffiliate MarketingAEOAnalytics Tools

Industry Keywords

B2B MarketingCreator MarketingUser-Generated ContentPerformance MarketingStartup ExperienceGrowth Team BuildingCAC UnderstandingSelf-Serve PlansSales-Assisted DealsFreelancer Engagement

About the role

Key responsibilities & impact

Own growth end to end, including the plan, budget and execution
Build a niche creator-marketing audience on LinkedIn and X under your own name
Create hard-to-automate content formats, including short-form video, customer stories, founder-led posts and UGC performance deep dives
Test and run customer acquisition channels including LinkedIn, X, YouTube, cold email, Google Ads, Meta ads, organic content, AEO, Reddit, affiliate marketing and B2B creators
Run paid ad accounts, including targeting, copy, creative briefs and budget
Run weekly experiments and measure them against signups, trials and revenue
Collaborate with founders and engineering on positioning, launches, onboarding and pricing pages
Engage freelancers or agencies when appropriate
Help build a growth team as the company grows
Deliver at least two non-automatable content formats within 90 days
Find at least one organic and one paid channel producing recurring signups
Post weekly on LinkedIn and X and grow the creator-marketing audience
Document written results for every weekly experiment
Create and own a six-month growth plan

Requirements

What you’ll need

About 3 years in B2B SaaS growth or marketing, with demonstrable results in signups, pipeline or ARR; fewer years acceptable with exceptional results
Experience growing a B2B SaaS product through organic channels such as SEO, content, community or product-led loops
Hands-on experience with paid acquisition for B2B SaaS inside ad accounts
Understanding of CAC and payback for self-serve plans versus sales-assisted deals
Experience owning multiple channels from ideation through live campaign and reporting
Ability to move quickly and run multiple small tests
Ability to write landing pages, build campaigns and analyze performance data independently
Knowledge of where AI improves efficiency and where it harms quality
Strong judgment for effective posts, videos and landing pages, with ability to create them
Fluent English
German is a plus
Existing audience of marketers, founders or creators on LinkedIn or X is nice to have
Experience with creator, UGC or influencer marketing, or selling to performance marketers and agencies is nice to have
Early-stage startup experience, ideally as the first marketing or growth hire, is nice to have
Experience using free tools or data reports as a growth channel is nice to have

Benefits

Comp & perks

24 days of annual leave
Virtual stock options (VSOP) possible for the right person
Budget for ads and tools
Fully remote from anywhere in a European time zone
In-person team meetups several times a year
Short decision paths
Permanent employment
40 hours/week