Growth Campaign Manager – Lifecycle

Virta Health

. Build, test, and deploy multi-channel member acquisition and engagement campaigns through email, mail, and SMS in Braze .

Posted 9/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $108,500 - $140,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing and campaign management, with hands-on experience in Braze and growth analytics tools. Proficient in audience segmentation, A/B testing, and managing complex marketing campaigns across multiple channels while ensuring compliance with industry regulations.

Highest-signal resume keywords

Braze Campaign ManagementLifecycle MarketingGrowth Analytics ToolsProject ManagementAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementA/B TestingSQLJSONData SegmentationEmail MarketingSMS MarketingDirect Mail CampaignsWebinar PromotionLanding-Page Optimization

Soft Skills

Clear CommunicationStakeholder ManagementCross-Functional Collaboration

Tools & Technologies

BrazeGA4LookerAmplitudeGenerative AI Tools

Industry Keywords

B2C MarketingB2B2C MarketingHealthcare ComplianceFinancial ServicesInsurance RegulationsHIPAA Compliance

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build, test, and deploy multi-channel member acquisition and engagement campaigns through email, mail, and SMS in Braze
Build, launch, and maintain standard and moderately complex campaigns and Canvases using templates and governance
Manage audience segmentation, trigger logic, personalization, dynamic content, and A/B testing
Monitor daily campaign health and conversion funnel metrics, including engagement, conversion, activation, incremental lift, and campaign efficiency
Own campaign orchestration from intake through retrospective
Develop briefs and workback plans, coordinate assets and approvals, manage dependencies, and keep stakeholders informed
Build and maintain AI-assisted project management workflows to keep launches on schedule and reduce bottlenecks
Support broader Growth initiatives such as webinars, landing-page tests, and SEO/SEM campaigns
Analyze campaign performance and recommend testing, segmentation, personalization, and automation improvements
Coordinate cross-functional work with Lifecycle, Marketing Operations, Data, Content, Design, Product, and other Growth teams

Requirements

What you’ll need

3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment
Hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms such as Braze, Iterable, or SFMC
Understanding of customer-data concepts including events, attributes, segments, eligibility rules, and behavioral triggers
Ability to communicate requirements clearly to Marketing Operations and Data partners
Experience project managing complex, multi-asset marketing campaigns across creative, web, and operational teams
Hands-on proficiency with growth analytics tools such as GA4, Looker, or Amplitude
Experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking
Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content
Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review
Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or channels beyond email
Basic SQL, JSON, or data-schema literacy
Exposure to landing-page optimization, web campaigns, SEO, or SEM
Ability to work with sensitive patient information under HIPAA and follow security and privacy procedures
Legally authorized to work in the United States

Benefits

Comp & perks

Equity
Remote-first work arrangement
Office hubs in Denver and San Francisco
Security and privacy training
Location-based compensation structure