Lead Generation, Marketing Support Virtual Assistant

Virtual Colleague Philippines

. Research and identify potential B2B clients, companies, distributors, and business partners .

Posted 11/10/2026part-timeRemote • United Arab EmiratesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lead generation and digital marketing, with a strong focus on email marketing campaigns, social media management, and market research across international markets. Proficient in database management, SEO fundamentals, and creating engaging content to drive business growth.

Highest-signal resume keywords

B2B Lead GenerationEmail Marketing CampaignsMarket ResearchSocial Media ManagementSEO Fundamentals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationEmail MarketingMarket ResearchDatabase ManagementSEOGraphic DesignVideo EditingContent CreationCold Email OutreachReporting

Soft Skills

Analytical ThinkingProactive MindsetWritten CommunicationIndependencePriority Management

Tools & Technologies

Email Marketing PlatformsLinkedInSocial Media ToolsGraphic Design SoftwareVideo Editing Software

Industry Keywords

B2B MarketingInternational MarketsUAEGCCAfricaSoutheast AsiaProspectingBusiness DevelopmentContent OptimizationLead Tracking

About the role

Key responsibilities & impact

Research and identify potential B2B clients, companies, distributors, and business partners
Build and maintain qualified prospect databases with company, contact, location, role, and verified email details
Research target markets across Africa, the UAE, GCC, Vietnam, Thailand, and other Southeast Asian markets
Identify procurement managers, purchasing officers, operations managers, fleet managers, and business owners
Monitor market developments, competitors, and business opportunities
Develop and execute targeted B2B email marketing campaigns
Draft personalized introduction emails and follow-ups
Manage prospect email databases and schedule campaigns using email marketing platforms
Track delivery, open, click-through, reply, and inquiry metrics
Follow up with prospects and coordinate qualified inquiries with management
Manage LinkedIn and other relevant social media pages
Create and schedule content about marine services, lubricant products, suppliers, facilities, packaging, projects, and business updates
Create basic graphics, promotional materials, and short-form videos
Research hashtags, industry topics, and trends; monitor engagement and inquiries
Assist with marketing strategy, keyword research, competitor research, SEO, website content, landing pages, and calls to action
Coordinate with the Web Developer on website content and marketing objectives
Maintain marketing databases and prepare weekly activity reports and monthly performance summaries
Coordinate with management on marketing materials, business information, approvals, and campaign requirements
During website development, familiarize themselves with business segments, review materials, conduct preliminary research, prepare lead databases, draft content, and recommend tools
Recommend tools and subscriptions, including intended use, estimated costs, duration, and free-versus-paid suitability
Coordinate simultaneously with the Web Developer and support the website development phase
Begin full lead generation, email marketing, and social media implementation after the website development phase

Requirements

What you’ll need

At least 1–3 years of experience in B2B lead generation, digital marketing, email marketing, or marketing support
Experience with international B2B markets and business-to-business prospecting is highly preferred
Strong research skills and ability to identify relevant companies and decision-makers
Excellent written English and professional business communication skills
Experience creating personalized cold emails and B2B outreach campaigns
Knowledge of LinkedIn prospecting and social media management
Basic graphic design and short-form video editing skills
Familiarity with SEO fundamentals, keyword research, and website content optimization
Proficiency in organizing databases, tracking leads, and preparing reports
Ability to work independently, manage priorities, and meet agreed targets
Proactive mindset, analytical thinking, and willingness to learn different business industries
Experience working with international clients, particularly in the UAE, GCC, Africa, or Southeast Asia, is an advantage
Must be available for scheduled meetings and regular progress updates during mutually agreed working hours
Confirm availability to work a minimum of 20 hours per week initially
Submit an updated CV/resume, portfolio/work samples, marketing and lead generation strategy proposal, proposed 90-day action plan, and availability confirmation

Benefits

Comp & perks

Client will provide or purchase the required accounts and subscriptions
Potential to transition into a longer-term or full-time arrangement as the business expands
Flexibility to adjust working hours and responsibilities depending on business requirements and performance
Initial part-time engagement with potential contract extension for another two months, subject to mutual agreement and satisfactory performance