Marketing & Growth Virtual Assistant

Virtual Colleague Philippines

. Develop and execute a sustainable digital marketing strategy for the client's healing, coaching, LifeWave, publishing, and other business ventures .

Posted 10/14/2026part-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, particularly in attraction marketing and audience-building. Proficient in content creation, management, and repurposing across various platforms while maintaining a consistent publishing schedule.

Highest-signal resume keywords

Digital Marketing ExperienceAttraction Marketing PrinciplesContent Calendar ManagementEmail Marketing AutomationStrong Copywriting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingAttraction MarketingContent RepurposingEmail MarketingSales FunnelsLanding PagesWebinar CreationContent OrganizationSocial Media ManagementGraphic Design

Soft Skills

Strong Communication SkillsProactive ApproachAttention to DetailTask PrioritizationAdaptability

Tools & Technologies

MailerLiteFacebookInstagramLinkedInGoogle DocsGoogle SheetsCalendlyCanvaClaude/AI Writing ToolsSysteme.io

Certifications & Qualifications

Attraction Marketing Course

Industry Keywords

HealingCoachingPersonal DevelopmentSpiritualityContent Marketing

About the role

Key responsibilities & impact

Develop and execute a sustainable digital marketing strategy for the client's healing, coaching, LifeWave, publishing, and other business ventures
Translate the client's goals, story, expertise, and existing materials into marketing campaigns
Apply attraction marketing principles to the healing/coaching and LifeWave businesses
Build repeatable marketing workflows and monitor engagement, inquiries, bookings, and sales
Manage Facebook and distribute adapted content to Instagram and LinkedIn
Investigate and help restore the Facebook–Instagram connection where technically possible
Establish a consistent publishing schedule, initially targeting daily posting
Repurpose videos, interviews, YouTube uploads, podcast/TV episodes, books, blogs, and other materials into posts, clips, reels, captions, quotes, and promotional content
Create or coordinate graphics, branded social assets, and short-form video edits
Write captions, calls to action, and audience-focused posts in the client's voice
Schedule and publish approved content; monitor comments, engagement, and inquiries
Complete the paid Attraction Marketing course and implement an organic LifeWave attraction marketing plan
Create authentic LifeWave content while following platform policies and avoiding unsubstantiated health claims
Audit existing assets, courses, website, email lists, and funnels
Design and implement an evergreen funnel for the From Fear Into Love course
Develop the customer journey from social discovery through education, email follow-up, purchase, and appropriate offers
Guide webinar, masterclass, or automated presentation creation
Set up landing pages, opt-in forms, email sequences, automated follow-ups, sales pages, and booking links
Test, monitor, and improve the funnel
Manage MailerLite subscribers, newsletters, promotional emails, educational campaigns, forms, landing pages, and automations
Maintain weekly blog publishing and repurpose blogs into social posts, emails, video scripts, and educational snippets
Organize content calendars, libraries, marketing materials, documents, spreadsheets, and campaign assets
Maintain and promote the free introductory call, Calendly pathway, and relevant calls to action
Support marketing for existing books, digital products, future children's books, and launch campaigns
Temporarily administer the online TV/podcast show by maintaining episode records, sending guest resources, and identifying repurposable content
Document repeatable processes and provide secondary administrative support
Keep the client informed about campaign progress, priorities, and results

Requirements

What you’ll need

Demonstrable experience in digital marketing, social media marketing, or marketing-focused virtual assistance
Strong understanding of attraction marketing, organic marketing, and audience-building strategies
Experience creating and managing content calendars and maintaining consistent publishing schedules
Ability to repurpose long-form content into multiple formats for social media, email, and other channels
Strong copywriting, editing, proofreading, and content organization skills
Excellent written English, with outstanding spelling, grammar, punctuation, and attention to detail
Experience with email marketing and automation, preferably MailerLite
Understanding of sales funnels, lead magnets, landing pages, email sequences, and online course marketing
Ability to plan and implement campaigns with minimal supervision once goals and processes have been agreed upon
Strong communication skills, including the ability to explain ideas, make recommendations, and provide clear progress updates
Ability to prioritize tasks, manage deadlines, and adapt to changing business priorities
Proactive, resourceful, and solutions-oriented approach
Strong proficiency with Facebook, Instagram, MailerLite, and Claude/AI writing tools
Comfortable with LinkedIn, Google Docs and Sheets, and content tracking
Willingness to complete the Attraction Marketing course and implement relevant strategies
Experience building or implementing evergreen funnels and webinars
Basic to intermediate Calendly skills
Ability to identify and repurpose useful YouTube and short-form video content
Canva or equivalent preferred for social graphics and marketing assets
Familiarity with Systeme.io useful
Excellent written English required
Comfortable working with a client in the healing, coaching, spirituality, and personal development space
Minimum commitment of 10 hours per week
Ability to accommodate additional hours when needed

Benefits

Comp & perks

Flexible schedule; no need to match UK working hours
Potential for increased hours as workload grows
Long-term working partnership
Weekly Zoom check-ins during onboarding and initial implementation, potentially moving to weekly or biweekly meetings
Collaborative supervision with increasing autonomy
WhatsApp for regular communication and quick updates
Zoom for face-to-face meetings and planning sessions