SMM, Copywriter

Virtual Colleague Philippines

. Write B2B content for Accendo Marketing and its clients in recruitment, executive search and professional services .

Posted 11/12/2026part-timeRemote • AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content creation, including writing articles, marketing emails, and social media posts, with a strong focus on SEO and audience engagement. Capable of producing high-quality, evidence-supported content while adhering to brand voices and managing content calendars.

Highest-signal resume keywords

B2B Content WritingSEO ApplicationLinkedIn Content CreationContent Calendar ManagementResearch and Source Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B WritingSEO KeywordsLong-Form Content CreationEditing SkillsContent RepurposingData AnalysisCommercial Insight ExtractionContent FormattingSocial Performance TrackingAustralian English Proficiency

Soft Skills

Clear CommunicationAttention to DetailReliable DeliveryAdaptabilityCollaboration

Tools & Technologies

CanvaLinkedInEmail Marketing PlatformsContent Management SystemsSocial Media Scheduling Tools

Industry Keywords

RecruitmentExecutive SearchProfessional ServicesB2B MarketingContent Strategy

About the role

Key responsibilities & impact

Write B2B content for Accendo Marketing and its clients in recruitment, executive search and professional services
Produce web pages, website blogs, LinkedIn articles and newsletters, LinkedIn posts, marketing emails and email sequences
Create long-form pillar content, including guides and reports
Repurpose approved content into assets formatted for different channels and audiences
Review briefs, target audiences, brand voices and source material before writing
Develop clear angles, structures and arguments aligned with briefs
Turn interviews, transcripts, research and case studies into useful, evidence-supported content
Apply SEO keywords and target AI-search questions; provide SEO titles, meta descriptions and URL slugs for website content
Develop LinkedIn content ideas and maintain practical content calendars
Create LinkedIn posts, polls, carousels, native articles, newsletters, branded graphics, document posts and suitable video captions
Monitor industry news, market developments, research, competitor activity and LinkedIn conversations to identify content opportunities
Schedule and publish approved content where authorised
Coordinate with copywriters, social media specialists and subject matter experts as agreed
Track social performance and recommend improvements based on relevance, engagement, traffic and enquiries
Apply feedback and perform quality checks before submission
Publishing, additional platforms, advanced design, paid campaigns, outreach and other additional work are scoped separately where required

Requirements

What you’ll need

Portfolio of quality B2B writing, including articles and email content
Portfolio of quality B2B social media work, particularly LinkedIn
Ability to review raw industry data, survey results or salary guides and extract compelling commercial insights
Practical understanding of SEO and content answering buyer search questions
Ability to understand business audiences and explain complex subjects in plain language
Strong research, source evaluation, editing and short-form writing skills
Ability to distinguish evidence, opinion and promotional claims
Ability to follow different brand voices and write in Australian English where required
Ability to adapt content for company pages and individual professional voices
Practical experience creating LinkedIn graphics, carousels and document posts
Experience managing content calendars, approvals and scheduling
Ability to interpret social performance and recommend useful changes
Reliable delivery, clear communication and attention to detail
Must have agreed hours of overlap with Australian Eastern Time (AEST/AEDT)
Preferred: experience writing for B2B, recruitment, executive search or professional services
Preferred: experience interviewing subject matter experts
Preferred: experience producing long-form reports and adapting them into shorter assets
Preferred: Canva or similar design skills
Preferred: video editing and captioning skills
Preferred: experience coordinating with copywriters and subject matter experts

Benefits

Comp & perks

Remote work arrangement
Access to Google Drive and relevant client folders/assets
Client ICPs, writing style, brand guidance and Universal Anti AI Writing Rules provided
Flexible/agreed hours of overlap with Australian Eastern Time (AEST/AEDT) for team communication and timely publishing
Potential access to approved Canva/design templates, social scheduling and analytics tools, and LinkedIn publishing access as agreed