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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Search and Shopping campaigns across Google and Microsoft Ads, with a strong focus on data analysis, optimization strategies, and cross-functional collaboration. Proficient in budget management and performance tracking to drive effective paid media strategies.
Highest-signal resume keywords
Google Ads ManagementMicrosoft Ads ExperienceCampaign OptimizationData AnalysisBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search-Term MiningNegative Keyword ManagementKeyword ExpansionBid OptimizationBudget OptimizationAd TestingProduct Feed ManagementE-Commerce StrategyB2B StrategyQuality Assurance
Soft Skills
CollaborationCommunicationAnalytical ThinkingProblem-SolvingAdaptability
Tools & Technologies
Google Merchant CenterExcelLookerLooker StudioGA4SupermetricsTableau
Industry Keywords
Paid MediaSearch CampaignsShopping CampaignsPerformance MetricsChannel Strategy
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own day-to-day management of Search and Shopping campaigns across Google and Microsoft Ads
- Execute search-term mining, negative keyword management, keyword expansion, bid and budget optimizations, Shopping product optimizations, and ad, asset, and creative refreshes and testing
- Support sitewide discount messaging across Search and Shopping channels
- Create and build new campaigns with proper structures for performance and scalability
- Maintain account hygiene through regular quality assurance checks
- Collaborate with analytics, creative, merchandising, and other cross-functional teams
- Translate campaign data into actionable insights
- Share weekly, monthly, and ad hoc performance updates with the Paid Media Team and leadership
- Track channel effectiveness and identify optimization opportunities
- Identify and address spend anomalies, performance drops, and ad disapprovals
- Track emerging paid-media trends, including keywords, competitors, and industry developments
- Identify testing opportunities and propose hypotheses, success metrics, and expected impact
- Execute approved tests, monitor results, document learnings, and make recommendations
- Work closely with the Paid Media Manager to shape channel strategies and priorities
Requirements
What you’ll need- Bachelor’s Degree, preferably in Marketing, Business, or a related field
- Minimum of 3 years hands-on experience managing paid Search and/or Shopping campaigns
- Experience in the Google Ads platform is required
- Experience with Microsoft Ads is a plus
- Experience working in Google Merchant Center is a plus
- Proficient in Excel
- Experience with product feeds or feed management tools is a plus
- Experience managing paid strategy for e-commerce and B2B is a plus
- Experience managing budgets of $100k/month
- Experience with external reporting tools is a plus, including Looker, Looker Studio, GA4, Supermetrics, and Tableau
Benefits
Comp & perks- Equal opportunity employer
- Reasonable accommodation for individuals with disabilities during application/interview, job performance, and access to benefits and privileges
- Continuous improvement and growth-oriented culture
- Diversity-celebrating, people-centric work environment