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Area Sales Manager
Vitabiotics Ltd. Develop and implement a territory sales plan to achieve and exceed revenue, profitability and new business targets.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in territory sales management, customer relationship building, and strategic planning to drive revenue growth and market expansion. Proficient in utilizing CRM systems and sales reporting tools to track performance and optimize sales processes.
Highest-signal resume keywords
Territory Sales ManagementCustomer Relationship BuildingSales Target AchievementCRM System ProficiencyMarket Trend Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales PlanningLead GenerationPipeline ManagementAccount ManagementSales ReportingNegotiation SkillsMarket Share ExpansionUpsellingCross-SellingCustomer Needs Assessment
Soft Skills
Excellent CommunicationStrong OrganisationProactive ApproachResilienceRelationship-Building
Tools & Technologies
CRM SystemsMicrosoft OfficeSales Reporting Tools
Certifications & Qualifications
Relevant Qualification in SalesBusiness Management DegreeMarketing Degree
Industry Keywords
Pharmacy SalesHealthstore SalesFitnessBeautyNutritionHealthcareCommercial AwarenessCustomer InsightsNetworkingMarket Feedback
About the role
Key responsibilities & impact- Develop and implement a territory sales plan to achieve and exceed revenue, profitability and new business targets.
- Identify, prospect and secure new customers across the London territory.
- Generate leads through networking, referrals, industry events, research and proactive outreach.
- Build a strong pipeline of opportunities and manage the sales process from initial contact through to closing.
- Identify opportunities to increase market share, expand distribution and grow the company's customer base.
- Monitor local market trends, competitor activity and emerging opportunities within the health and wellbeing sector.
- Build and maintain strong, long-term relationships with existing customers and key decision-makers.
- Conduct regular customer visits, business reviews and follow-ups to maximise retention and account growth.
- Identify opportunities to upsell and cross-sell relevant products and services.
- Understand customer needs and recommend appropriate solutions that deliver value.
- Resolve customer concerns promptly and work collaboratively with internal teams to maintain high service standards.
- Take ownership of the London territory, prioritising activities to maximise pharmacy sales performance and return on investment.
- Plan and manage an effective schedule of customer meetings, prospect visits and follow-up activities.
- Maintain accurate records of leads, opportunities, customer interactions and forecasts within the CRM system.
- Produce regular sales reports, pipeline updates and performance forecasts.
- Track key performance indicators, identify areas for improvement and take action to address gaps against target.
- Represent the business professionally at customer meetings and networking events.
- Work closely with marketing, operations, customer service and senior sales colleagues to deliver commercial objectives.
- Share customer insights and market feedback to help shape sales and marketing strategies.
- Ensure all sales activities comply with company policies, relevant legislation and applicable industry standards.
Requirements
What you’ll need- Proven experience in a field sales, territory sales, business development or account management role.
- A strong track record of achieving sales targets and generating new business.
- Excellent communication, negotiation and relationship-building skills.
- Commercial awareness and the ability to identify and convert sales opportunities.
- Strong organisation, planning and territory management skills.
- Confidence engaging with customers and decision-makers at different levels.
- Competence using CRM systems, Microsoft Office and sales reporting tools.
- A proactive, resilient and results-oriented approach.
- The ability to travel throughout London and the surrounding territory as required.
- Experience within pharmacy or healthstore sales, fitness, beauty, nutrition, healthcare is desirable.
- An established network of contacts within relevant London markets is desirable.
- Experience managing a geographically defined sales territory is desirable.
- Experience presenting, demonstrating or delivering training on products or services is desirable.
- A relevant qualification in sales, business, marketing or a related discipline is desirable.
- A degree in Business Management, Sales, Marketing, or a related discipline is advantageous but not essential.
Benefits
Comp & perks- 24 days annual leave plus bank holidays.
- Birthday day off.
- 2 Charity days a year.
- Bupa dental cover.
- Private medical insurance.
- 50% staff discount on all Vitabiotics products.
- Staff skills training.
- Health and wellbeing programme.
- Pension contributions.
- Sick pay support.
- Free onsite parking.
- Enhanced maternity or paternity leave.
- Company events.
- Fresh fruit and snacks.
- Free EV charging station.