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Senior Manager, Trade Finance
Vital Farms. Lead trade promotion management and optimization efforts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Promotion Management and Optimization, with a strong focus on team leadership, sales reporting, and KPI metrics. Proficient in managing trade management processes and systems, ensuring alignment with organizational goals and effective communication.
Highest-signal resume keywords
Trade Promotion ManagementTeam LeadershipBlacksmith TPMPower BISales Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trade ManagementPromotional ForecastingROI AnalysisBudget Gap AnalysisKPI MetricsSales AnalysisDeduction ResolutionVolume PlanningStandard Operating ProceduresProblem-Solving
Soft Skills
Excellent CommunicationWell-OrganizedTeam PlayerHigh DedicationAbility to Work Independently
Tools & Technologies
Power BIBlacksmithMS OfficeExcelSpinsIRICircanaNielsen
Industry Keywords
CPGTrade ManagementSales PromotionCustomer PortalsEthical FoodNutritious Brands
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Lead trade promotion management and optimization efforts
- Manage and develop a team of two direct reports
- Guide the sales crew through all stages of the Trade Management process
- Coordinate and maintain Blacksmith TPM and TPO systems for assigned customers
- Guide sales on TPO scenario planning, promotional forecasting, promotion structure, and ROI
- Conduct monthly trade reviews with Account Managers
- Enforce best-in-class trade management recommendations and standards
- Partner with Accounting on deduction resolution and research, closing deductions within 90 days
- Release and close fully actualized promotions in TPM
- Support annual revenue and trade bottoms-up planning, including revenue and budget gap analysis to AOP
- Create and maintain sales reporting and trade management KPI metrics
- Report incremental volume plans to Demand Planning and present plan details during Demand Reviews
- Track committed promotions for approval and approve promotions for assigned customers
- Manage post-event analysis in Power BI and present findings during Sales reviews
- Set objectives, provide feedback, and ensure team alignment with organizational priorities
- Serve as subject matter expert and escalation point for complex trade management issues
- Assist with customer setups, OI validation in the ERP system, and consumption-actual uploads
- Maintain accurate direct/indirect tables
- Ensure volume plans are complete and updated for item introductions or discontinuations
- Establish and communicate standard operating procedures
- Suggest and test future TPM enhancements
- Report to the Sr. Director, Commercial & Trade Finance
Requirements
What you’ll need- 6+ years in a CPG trade promotion management or related role
- At least 2 years in a people leadership position
- BS/BA in Business Administration, Finance, or related field required
- Experience in Blacksmith, PowerBI, Spins, IRI, Circana, Nielsen, and customer portals is a plus
- 10–20% travel is required for team meetings, company training, onboarding trips and events
- MS Office skills with advanced Excel skills
- Well-organized and responsible with an aptitude in problem-solving
- Excellent verbal and written communication skills
- Proven experience in sales; sales analyst experience in related roles is a plus
- Ability to work comfortably under minimal direct supervision
- Passion for ethical and nutritious food and purpose-driven brands
- High tolerance for monthly deadlines
- Team player with a high level of dedication
Benefits
Comp & perks- Medical, Dental, and Vision benefits
- Paid Parental Leave
- 401(k) + 3% Contribution from Day 1
- Free eggs
- Friends and family discounts
- Fun team SWAG
- Professional development opportunities
- Remote work environment
- Competitive pay