Marketing Manager, Distribution, CRM

Vitality Group Inc.

. Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels .

Posted 10/20/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $90,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing distribution marketing plans, managing integrated campaigns, and leveraging digital marketing technologies to enhance performance and engagement. Proficient in CRM and marketing automation, with strong analytical skills to connect marketing activities to business outcomes.

Highest-signal resume keywords

Distribution Marketing ManagementCRM And Marketing AutomationDigital Marketing StrategySales Enablement Content DevelopmentStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationLead Nurture ProgramsCampaign ReportingEmail MarketingSEO/SEMWebinarsConversion OptimizationData AnalysisMarketing Performance MeasurementProject Management

Soft Skills

InfluencingCollaborationAnalytical JudgmentCommunicationRelationship Management

Tools & Technologies

SalesforceGoogle AnalyticsPower BISEMrushLinkedIn AdsHighspotMarketing Automation PlatformsDigital Marketing ToolsCampaign Management ToolsData Management Systems

Certifications & Qualifications

CRM CertificationMarketing Automation CertificationDigital Marketing CertificationAnalytics CertificationProject Management Certification

Industry Keywords

B2B HealthcareEmployee BenefitsInsuranceWellbeingSaaSCommercial MarketingGo-To-Market PlanningEvent MarketingPartner-Led GrowthConsultant Engagement

About the role

Key responsibilities & impact

Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels
Manage integrated campaigns and partner experiences supporting demand, engagement, and conversion
Contribute to go-to-market planning and deliver sales enablement activity with Sales, Client Relations, Product, and Strategy
Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation
Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality
Apply measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes
Coordinate distribution content, communications, and digital touchpoints according to brand and governance standards
Coordinate distribution-related events for brokers and consultants
Maintain stakeholder, agency, vendor, and partner relationships
Recommend improvements to marketing processes, platforms, governance, and ways of working
Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed

Requirements

What you’ll need

Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline
Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment
Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels
Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes
Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns
Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets
Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders
Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement
Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management (preferred)
Experience with Highspot or another sales enablement platform (preferred)
Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms (preferred)
Experience leveraging AI-enabled marketing technologies (preferred)
Working knowledge of website, CRM integration, data management, and campaign operations best practices (preferred)
Experience coordinating agencies, vendors, and cross-functional project teams (preferred)
Experience supporting conference strategy, event marketing, or partner-led growth initiatives (preferred)

Benefits

Comp & perks

Medical, Dental and Vision
401(k) with company match
Company paid Life, AD&D Short and Long term disability insurance
Generous PTO, Holidays and Summer Fridays
100% paid parental leave
Wellness Resources