Growth and Demand Generation

Vitalize Unlimited

. Develop and execute the strategy for creating qualified pipeline across target health systems .

Posted 10/6/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $140,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth and demand generation strategies, with a strong focus on building measurable pipeline and revenue through account-based marketing and effective collaboration with sales. Proficient in analyzing performance metrics to optimize marketing investments and drive scalable growth in the healthcare sector.

Highest-signal resume keywords

Growth MarketingDemand GenerationAccount-Based MarketingAnalytical SkillsHealthcare Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingPipeline ManagementCampaign ExecutionBudget ManagementPerformance Measurement

Soft Skills

CreativityCollaborationBuilder MentalityAdaptabilityExperimentation

Tools & Technologies

Email MarketingPaid AdvertisingWebinarsContent MarketingEvent Marketing

Industry Keywords

Health SystemsSales CycleROICustomer OutcomesMarketing Playbooks

About the role

Key responsibilities & impact

Develop and execute the strategy for creating qualified pipeline across target health systems
Build and execute campaigns across email, paid, events, webinars, content, account-based marketing, and new channels
Find creative ways to reach and engage executives and clinical leaders at priority health systems
Manage and allocate the growth budget across channels
Evaluate performance and shift investment toward the strongest pipeline and ROI
Partner with Sales on priority accounts, buyers, messaging, and campaigns
Test channels, messaging, audiences, and campaigns quickly
Partner with Brand and Product Marketing to turn customer outcomes, company stories, and product launches into demand
Track performance from first touch through qualified opportunity
Measure pipeline contribution and ROI and improve conversion
Establish systems, measurement, processes, and playbooks for scalable growth
Work as an early member of Vitalize's Marketing team
Vitalize builds an AI operating system helping health systems manage labor and capacity

Requirements

What you’ll need

4+ years of experience in growth, demand generation, or B2B marketing
Track record of building programs that generated measurable pipeline and revenue
Experience marketing to enterprise buyers, ideally within a complex or long sales cycle
Experience building account-based marketing programs for a defined set of high-value accounts
Experience managing a meaningful marketing budget and making investment decisions based on pipeline, conversion, and ROI
Strong analytical instincts and comfort using data to decide what to test, stop, and scale
Creativity in finding new ways to reach hard-to-access buyers
Strong understanding of how Marketing and Sales work together to create pipeline
Ability to move between strategy and hands-on execution
Builder mentality and willingness to create the playbook
Bias toward experimentation, learning, and moving quickly
Healthcare experience is a plus
Must be able to work from the San Francisco office in alignment with the hybrid work model
Must be willing to relocate to the San Francisco Bay Area or already be local
US work authorization status required; visa sponsorship may be relevant

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) with company match
Flexible PTO
Unlimited travel budget to visit customer sites
Bi-annual company off-sites
Free meals in-office
$5,000 relocation bonus
Desk setup reimbursement
Commuter benefits
Monthly gym/wellness stipend
An awesome office in Jackson Square, steps from the water
Equity