Product Marketing

Vitalize Unlimited

. Develop clear, differentiated positioning and messaging explaining what Vitalize does, why it matters, and why it is different.

Posted 10/6/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on B2B SaaS and healthcare, emphasizing the ability to develop clear messaging, positioning, and sales enablement strategies. Strong analytical skills and customer insights drive effective product launches and market understanding.

Highest-signal resume keywords

5+ Years Of Product Marketing ExperienceB2B SaaS ExpertiseHealthcare Industry KnowledgeStrong Analytical SkillsExcellent Writing And Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentSales EnablementGo-To-Market StrategyMarket AnalysisCustomer InsightsCompetitive IntelligenceProduct LaunchesData AnalysisCustomer Impact Measurement

Soft Skills

Strong Customer InstinctsGenuine CuriosityHigh OwnershipAbility To Simplify Complex ProductsCollaboration Across Teams

Industry Keywords

B2BSaaSHealthcareEnterpriseCustomer SuccessSalesMarketingProduct ManagementMarket DynamicsCategory Evolution

About the role

Key responsibilities & impact

Develop clear, differentiated positioning and messaging explaining what Vitalize does, why it matters, and why it is different.
Build a deep understanding of healthcare leaders’ problems, priorities, language, and buying process.
Understand competitors, alternatives, market dynamics, and category evolution.
Lead product launches by building go-to-market strategy and materials.
Enable Sales and go-to-market teams with narratives, proof points, competitive intelligence, and sales materials.
Partner with Customer Success and Content to identify and articulate measurable customer impact.
Bring customer, competitive, and market insights into Product planning and prioritization.
Measure whether messaging, launches, and enablement improve customer understanding and help Vitalize win.
Spend time with customers, learn the product deeply, develop a point of view on the market, and clarify Vitalize’s value for Sales and prospective customers.
Work at the intersection of Product, Sales, Customer Success, and Marketing as Vitalize’s first Product Marketing hire.

Requirements

What you’ll need

5+ years of product marketing experience, ideally in B2B SaaS, healthcare, or another complex enterprise category.
Exceptional ability to understand complicated products and make them simple.
Strong customer instincts and genuine curiosity about how buyers think and make decisions.
Experience developing positioning, messaging, launches, and sales enablement.
Strong analytical instincts and comfort using customer and market data to form a point of view.
Experience partnering closely with Product, Sales, Customer Success, and executives.
Excellent writing and communication skills.
High ownership and comfort operating without an established playbook.
Healthcare experience is a plus, but curiosity and the ability to quickly become an expert matter more.
Must be able to work from the San Francisco office in alignment with the hybrid work model.
Must be willing to relocate to the San Francisco Bay Area or already be local.
US work authorization status required; visa sponsorship requirements must be disclosed.
Ability to travel for the role.

Benefits

Comp & perks

Offers Equity
Medical, dental, and vision insurance
401(k) with company match
Flexible PTO
Unlimited travel budget to visit customer sites
Bi-annual company off-sites
Free meals in-office
$5,000 relocation bonus
Desk setup reimbursement
Commuter benefits
Monthly gym/wellness stipend
An awesome office in Jackson Square, steps from the water