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About the role
Key responsibilities & impact- Define and lead Viva’s marketing strategy
- Decide channel mix, budget allocation, focus areas, and quarterly priorities
- Execute the marketing strategy and improve it based on results
- Build, hire, develop, and coach the marketing team and manage vendors where appropriate
- Generate inbound calls booked and inbound closed-won deals
- Plan OKRs with leadership, define success metrics, and track progress
- Shape Viva’s story, messaging, and positioning
- Collaborate with Co-CEOs and leaders across Sales, Customer Success, People, and RevOps
- Maintain accurate HubSpot lead reporting and diagnose funnel issues
- Build a sustainable pipeline of qualified buyers to drive revenue
Requirements
What you’ll need- 5+ years managing and leading marketing teams end to end, from defining strategy to driving execution and results
- Experience owning SEO end to end and scaling it from 1 to N
- Experience building channels such as events or paid ads from 0 to 1
- Experience hiring, coaching, and developing marketing teams
- Experience managing external vendors and agencies
- Experience generating qualified pipeline for B2B companies with $100K+ ACV
- Experience marketing to US executive buyers, ideally C-suite, VP, or Head-level, at tech companies from scale-ups to enterprise
- Executive-level English (C1+)
- Ability to participate in fast-paced conversations with executives, clearly explain decisions and reasoning, and negotiate trade-offs and plans
Benefits
Comp & perks- 100% remote work, forever
- Competitive compensation with reviews every six months and performance bonuses
- Comprehensive global health insurance, including medical, dental, vision, mental health, and routine care
- Paid holidays, vacation, sick leave, and family care days
- Family-friendly policies, including parental leave and flexible support
- A culture centered around growth, ownership, well-being, and continuous learning