Link Building Specialist, Digital PR

Viva Talent

. Own the backlink pipeline end to end: identify relevant sites and journalists, personalize outreach, follow up, secure placements, and track results .

Posted 10/16/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing backlink strategies, including outreach, relationship building, and performance tracking. Proficient in digital PR campaigns and leveraging AI tools for effective media engagement.

Highest-signal resume keywords

Backlink ManagementDigital PR CampaignsMedia OutreachSEO StrategyC1+ English Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Link BuildingSEOOutreach ManagementPerformance TrackingResearching JournalistsWriting Personalized PitchesIdentifying Relevant BacklinksCampaign AnalysisBudget ManagementQuality Assurance

Soft Skills

Clear CommunicationEngaging WritingRelationship BuildingJudgmentConsistency

Tools & Technologies

AI Tools for ResearchSEO ToolsOutreach PlatformsAnalytics Software

Industry Keywords

B2B ExperienceEditorial BacklinksMedia CoverageAuthority MetricsPlacement Quality

About the role

Key responsibilities & impact

Own the backlink pipeline end to end: identify relevant sites and journalists, personalize outreach, follow up, secure placements, and track results
Focus links on target ranking pages, not only the homepage
Monitor Viva’s backlink profile and placement quality
Identify potentially harmful links and coordinate cleanup
Track placements, backlinks, citations, and authority metrics
Share progress, insights, and next steps with the SEO & AEO Manager
Get Viva mentioned in sources cited by AI answers, including industry lists, comparison articles, and trusted publications
Set up and grow Viva’s profiles on review sites
Manage a monthly budget for paid placements and select sites with real readers and editorial standards
Plan and run digital PR campaigns for timely, relevant stories
Build and maintain relationships with journalists, editors, publishers, and website owners
Earn relevant media coverage, brand mentions, and editorial backlinks

Requirements

What you’ll need

3–5 years in similar roles, such as Link Building Specialist, SEO Outreach Specialist, or Digital PR Specialist, or 5+ years working in SEO
B2B experience is a strong plus
Experience researching journalists and publications, writing personalized pitches, and earning media coverage or backlinks
Understanding of what makes a backlink relevant and valuable
Experience managing outreach, follow-ups, and placement quality
Existing network of editors, journalists, and publishers
Ability to pitch ideas and manage many outreach threads with care and consistency
Comfortable tracking campaign results and explaining performance and next steps
C1+ English proficiency
Clear, confident, concise, and engaging written and verbal communication
Experience using AI to find targets, research journalists, and draft pitches
Judgment to personalize and quality-check every message

Benefits

Comp & perks

100% remote work, forever
Competitive compensation with increases every six months
Performance bonuses
Global health insurance, including medical, dental, vision, mental health, and routine care
Paid holidays, vacation, sick leave, and family care days
Parental leave and flexible support
A culture centered around growth, ownership, well-being, and continuous learning