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Senior Account Executive, West Coast
Vivid Machines. Own the full sales cycle with large apple, pear and cherry growers, packers and vineyard management companies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales within the agricultural sector, focusing on building and managing a sales pipeline, closing enterprise deals, and leveraging CRM tools for accurate forecasting. Possesses strong negotiation skills and the ability to translate technical product benefits into practical business solutions for growers.
Highest-signal resume keywords
B2B Sales ExperienceEnterprise Deal ClosingCRM ProficiencyAgtech KnowledgeSpanish Language Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Pipeline ManagementNegotiation SkillsClosing SkillsTechnical Product ExplanationActivity Target Achievement
Soft Skills
Strong Discovery SkillsCustomer Relationship Management
Tools & Technologies
HubSpot
Certifications & Qualifications
Valid Driver's LicenseValid Passport
Industry Keywords
Agricultural OperationsTree Fruit GrowersVineyard ManagementPrecision AgricultureHorticulture
About the role
Key responsibilities & impact- Own the full sales cycle with large apple, pear and cherry growers, packers and vineyard management companies
- Build a pipeline across Washington, Oregon and California, including new crops and customer segments
- Convert development-year customers into paid, multi-year contracts on Vivid’s per-camera annual lease
- Lead on-farm demonstrations and understand growers’ operations and priorities
- Build business cases connecting orchard intelligence to crop-load targets, labor efficiency, input savings, fruit quality and yield forecasting
- Meet weekly activity targets and monthly pipeline and revenue targets
- Maintain accurate CRM records and reliable sales forecasts
- Partner with Customer Success and field teams on the transition from sale to deployment
- Represent Vivid at regional trade shows and grower events
- Bring customer feedback to Product and leadership
- Travel approximately 25–50%, including frequent visits to growers in central Washington and throughout the West Coast territory
Requirements
What you’ll need- 7+ years of B2B sales experience, with a record of closing enterprise deals with large agricultural operations
- Established network among tree fruit or grape growers in the Pacific Northwest or California
- Ability to develop and manage an independent territory, pipeline and calendar
- Strong discovery, negotiation and closing skills
- Ability to explain technical products in practical business terms
- Disciplined CRM use and comfort working toward activity and revenue targets
- HubSpot experience is an asset
- Valid driver’s license and passport
- Willingness to travel approximately 25–50% of the time
- Additional valued experience in agtech, precision agriculture solutions or farm equipment
- Additional valued experience in horticulture, crop advising, orchard or vineyard management
- Education in agriculture or a related field is valued
- Spanish language skills are valued
Benefits
Comp & perks- Uncapped commission on every eligible sale, with an accelerated rate above quota
- Equity participation through Vivid’s stock option plan
- Health and dental coverage
- Paid time off
- Home-office and travel expense allowance
- Laptop
- Trust and authority to make decisions and shape the territory
- Support from leadership, Product, Customer Success and field operations
- Continuous learning and feedback opportunities