Chief Revenue Officer, CRO

Vivira Health Lab

. Own the entire Revenue organization at Vivira: Practice Sales & Success, Patient Success, Marketing, and CRM, with approximately 30 employees .

Posted 11/1/2026full-timeBerlin • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive executive leadership in revenue organization management, with a strong focus on consultative sales, marketing strategy, and team development within the pharmaceutical and MedTech sectors. Proven ability to drive commercial performance and navigate the German healthcare system effectively.

Highest-signal resume keywords

Executive Experience As CRO, CCO, Or VP SalesConsultative Sales In Outpatient SectorExperience In Pharmaceutical Or MedTech SectorNative-Level German Language ProficiencyExperience Leading Marketing Teams

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Revenue Strategy DevelopmentSales Performance AssessmentTeam Building And ScalingConsultative Product SalesPerformance Marketing EvaluationMarket Positioning StrategyPatient Activation CoordinationOperational Practice SupportChange ManagementEvidence-Based Sales Techniques

Soft Skills

Strategic ThinkingCoaching And MentoringDecision-MakingCollaborationHands-On Mentality

Industry Keywords

B2B2C Business ModelDigital HealthHealthTechDigital Therapeutics (DTx)Medical PracticesField SalesInside SalesPractice SupportCommercial PerformanceConsultative Sales

About the role

Key responsibilities & impact

Own the entire Revenue organization at Vivira: Practice Sales & Success, Patient Success, Marketing, and CRM, with approximately 30 employees
Directly lead all team leads within the Revenue organization
Report to the CEO and serve as a member of the Core Leadership Team
Define revenue strategy, tactics, and OKRs
Establish clear responsibilities and integrate Sales & Success, Marketing, and CRM across the entire value chain
Continue and successfully complete the transformation of the Revenue organization
Set the direction, goals, and framework for three team leads responsible for operational practice support
Coach team leads, act as a sparring partner and source of support, and make clear decisions
Define the marketing strategy together with the Marketing Lead and deliver positive-ROI results
Assess campaigns from a commercial perspective and ask the right questions
Develop new access channels to practices and patients, partnerships, and revenue streams
Help shape Vivira’s market positioning and its positioning with partners
Increase the number of prescribing practices and prescriptions per practice, particularly repeat prescriptions
Increase activation of prescribed prescriptions
Ensure demonstrably positive-ROI marketing campaigns
Travel regularly to Sales & Success teams and practices throughout Germany

Requirements

What you’ll need

Several years of executive experience in a comparable role as CRO, CCO, Commercial Director, or VP Sales/Commercial
Experience in the pharmaceutical, MedTech, or Digital Health sector, ideally in a B2B2C business model
First-hand experience with the German healthcare system and consultative sales, particularly in the outpatient sector
Experience advising office-based physicians and selling complex, consultative products; ideally in orthopedics and general practice
Proven track record of building and scaling teams in practice support, field sales, and inside sales
Ability to drive sales through medical value, evidence, and reducing the workload in day-to-day practice operations
Experience leading marketing teams
Ability to assess the commercial performance of performance marketing campaigns
Experience with hands-on, on-site marketing in medical practices
Experience coordinating Marketing, Practice Support, and Patient Activation
Experience managing managers and/or team leads as direct reports
Strategic thinker with a hands-on mentality
Experience guiding organizations through change and scaling phases
Strong track record demonstrated through specific situations, difficult decisions, and measurable results
A network in the pharmaceutical, MedTech, or HealthTech ecosystem, as well as experience with Digital Therapeutics (DTx), is a strong plus
Native-level German
Fluent written and spoken English
Purely business development or strategy profiles without hands-on experience in consultative sales and marketing are not suitable

Benefits

Comp & perks

Hybrid working model with 2–3 days per week in the offices in Berlin-Mitte or Munich; the remaining time is flexible remote work
Opportunity to work remotely for up to one month per year from an EU member state, the EEA, Switzerland, Israel, or the UK
30 days of annual leave
Digital support for mobility and back health
Enhanced employer contribution to occupational pension provision
Referral bonus for successful employee referrals
Several company and team events each year
Professional development opportunities and exciting projects