CRM Analyst (Mid-Level)

Vivo (Telefônica Brasil)

. Support the implementation, configuration, operation, and maintenance of CRM campaigns and journeys on automation platforms and in low-code environments .

Posted 9/29/2026full-timeSão Paulo • BrazilJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM campaign management, customer engagement strategies, and data analysis to optimize marketing efforts. Proficient in utilizing marketing automation tools and ensuring compliance with privacy regulations.

Highest-signal resume keywords

CRM Campaign ManagementMarketing Automation ToolsCustomer Database SegmentationA/B TestingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM OptimizationEmail MarketingPush NotificationsIn-App MessagingCustomer EngagementAnalytical SkillsCopywritingSQLExcelData Interpretation

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

Salesforce Marketing CloudSASCRM PlayBrazeMoEngagePower BITableau

Industry Keywords

Digital MarketingGrowth MarketingCustomer RetentionEngagement MetricsLGPD Compliance

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Support the implementation, configuration, operation, and maintenance of CRM campaigns and journeys on automation platforms and in low-code environments
Configure, launch, and monitor customer engagement journeys across Push Notifications, In-App Messages, App Inbox, Email Marketing, and SMS
Ensure the ongoing execution and maintenance of journeys with quality, consistency, and adherence to deadlines
Support the strategic segmentation of the customer base for product marketing, retention, and conversion initiatives
Support the creation and adaptation of microcopy for push notifications, calls to action, and in-app messages
Collaborate on the continuous improvement of the in-app user journey and communication personalization
Formulate hypotheses, structure, and monitor A/B tests involving messages, timing, formats, and channels
Monitor open rates, CTR, conversion, activation, engagement, retention, and churn, turning data into actionable insights
Ensure communication governance, contact frequency management, and opt-in/opt-out control, ensuring compliance with privacy requirements and Brazil’s LGPD

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Advertising, Engineering, Statistics, Economics, or related fields
At least 2 years of proven experience operating, measuring, and optimizing CRM, Digital Marketing, Growth, Customer Engagement, or related campaigns
Advanced knowledge of customer database segmentation
Hands-on proficiency with marketing automation tools and CRM platforms such as Salesforce Marketing Cloud, SAS, CRM Play, Braze, MoEngage, or similar platforms
Experience configuring Push Notifications, In-App Messages, and email marketing campaigns
Analytical ability to interpret CRM funnel metrics
Basic knowledge of copywriting focused on mobile engagement and concise messaging
Knowledge of LGPD best practices and contact database governance
Intermediate Excel skills
Comply with the requirements of the Occupational Health and Safety Management System
Apply the guidelines of Telefônica’s Environmental Policy
Act in compliance with internal policies, standards, and procedures
Preferred: experience with B2C apps, subscription-based digital products, or health and wellness ecosystems
Preferred: familiarity with product metrics and user behavior in apps
Preferred: basic knowledge of SQL
Preferred: knowledge of A/B testing and results analysis
Preferred: knowledge of Power BI or Tableau

Benefits

Comp & perks

Digital benefits platform offering access to a gym, meal vouchers, food allowance, pharmacy assistance, medical and dental coverage, and life insurance
Corporate mobile phone
Unlimited voice and data plan
Special discounts on landline, broadband, TV, and Vivo apps
Annual bonus or profit-sharing program
Private pension plan
Support for school, daycare, or nanny expenses
Remote work up to twice a week
Flexible working hours
Birthday day off
Corporate volunteering program
Educational Development Program offering discounts at educational institutions, as well as on certifications and online courses
Internal Recruitment Program in Brazil or abroad
VivoBemEstar Program with access to nutritionists, psychologists, social services, and telemedicine
Positions available to people with disabilities and/or rehabilitated workers