Customer Base Clustering Manager – Business Development

Vivo (Telefônica Brasil)

. Lead the management of customer and prospect base segmentation and clustering .

Posted 10/9/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer segmentation, database management, and analytics, with a strong focus on leveraging CRM and CLM tools to drive customer engagement and growth. Proven ability to lead teams and collaborate across departments to optimize marketing strategies and improve audience targeting.

Highest-signal resume keywords

Customer SegmentationDatabase ManagementCRM AnalyticsSalesforceTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AnalyticsSegmentation StrategyData Quality ManagementMarket AnalysisPrioritization Models

Soft Skills

Analytical SkillsInfluencing Skills

Tools & Technologies

SalesforceCRMCLMPower BI

Industry Keywords

Customer LifecycleAudience GovernanceCustomer AcquisitionCross-SellUpsellRetentionWin-Back Initiatives

About the role

Key responsibilities & impact

Lead the management of customer and prospect base segmentation and clustering
Define and maintain grouping rules based on profile, potential, company size, vertical, geography, relationship, behavior, and customer lifecycle
Ensure governance of audiences used in CRM and CLM campaigns
Build prioritization models for customer acquisition, cross-sell, upsell, retention, and win-back initiatives
Collaborate with Marketing to define target audiences for campaigns and customer engagement journeys
Support GTM with segmentation strategy and sales account portfolio management
Conduct analyses of market potential, sales coverage, and opportunities for customer base growth
Manage the quality of data used in segmentation processes
Define eligibility and enrichment criteria for CRM and CLM databases
Monitor cluster performance and propose continuous adjustments to improve results
Lead a team specializing in analytics, segmentation, and database management

Requirements

What you’ll need

Strong analytical skills
Experience with CRM, CLM, or Customer Analytics
Experience in customer segmentation and database management
Knowledge of Salesforce, CRM Analytics, Power BI, or similar tools
Experience leading teams
Ability to influence Marketing, Sales, and Data teams

Benefits

Comp & perks

Flexible benefits package with options including gym membership, meal vouchers, food vouchers, pharmacy assistance, medical and dental insurance, and life insurance
Company-provided mobile phone
Unlimited voice and data plan
Special discounts on Vivo landline, broadband, TV, and apps
Annual bonus or profit-sharing program (PPR)
Private pension plan
Subsidy for school, daycare, or nanny expenses
Flexible working hours
Birthday day off
Corporate volunteering program
Educational Development Program with partnerships with educational institutions, certifications, and online courses
Internal Recruitment Program in Brazil and abroad
#VivoBemEstar wellness program, including consultations with nutritionists and psychologists, social services, telemedicine, and other health initiatives
Positions available to people with disabilities and/or workers who have completed rehabilitation programs