Fixed Customer Base Management Manager – Commercial Development

Vivo (Telefônica Brasil)

. Maximize the value of the SMB customer base within the Fixed business .

Posted 10/14/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer base management, retention strategies, and monetization initiatives, with a strong analytical approach to enhancing customer experiences and driving revenue growth.

Highest-signal resume keywords

CRM ExperienceCustomer Value ManagementRetention And Monetization KPIsCustomer Journey ManagementAnalytical And Data-Driven Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Base ManagementRetention StrategiesChurn Reduction InitiativesCross-Sell And Upsell StrategiesSegmentation Models Development

Soft Skills

Collaborative Work StyleAnalytical Thinking

Tools & Technologies

CRM ToolsMarketing Analytics

Industry Keywords

Customer LifecycleMonetization OpportunitiesCustomer Experience Improvement

About the role

Key responsibilities & impact

Maximize the value of the SMB customer base within the Fixed business
Lead retention, loyalty, monetization, and relationship expansion strategies throughout the customer lifecycle
Define customer base management strategies
Develop retention and churn reduction initiatives
Lead cross-sell, upsell, and product bundling initiatives
Work closely with CRM, NBX/NBO, and Communications teams to personalize customer journeys
Monitor customer base behavior and identify monetization opportunities
Develop segmentation models for commercial initiatives
Prioritize opportunities with the greatest revenue-generation potential
Ensure the continuous improvement of the customer experience

Requirements

What you’ll need

Experience in CRM, Customer Value Management, customer base management, or Marketing Analytics
Strong command of retention and monetization KPIs
Analytical, data-driven mindset
Experience managing customer journeys
Ability to work collaboratively with commercial and technology teams

Benefits

Comp & perks

Flexible benefits for employees and dependents, including gym membership, meal vouchers, food vouchers, pharmacy assistance, medical and dental plans, and life insurance
Company-issued mobile phone
Unlimited voice and data plan
Special discounts on fixed-line services, broadband, TV, and apps
Annual bonus or Profit Sharing Program (PPR)
Private pension plan
Subsidy for school, daycare, or nanny expenses
Remote work up to two days per week
Flexible working hours
Birthday day off
Corporate volunteering program
Educational Development Program offering discounts at educational institutions, as well as on certifications and online courses
Internal recruitment opportunities in Brazil or abroad
Physical, emotional, and social health initiatives, including nutritionists, psychologists, social services, and telemedicine
Position open to people with disabilities and/or rehabilitated workers