Marketing Consultant – Mobile and Convergent Portfolio Monetization

Vivo (Telefônica Brasil)

. Define and implement growth and monetization strategies for the customer base .

Posted 10/17/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing growth and monetization strategies, leveraging strong analytical skills to drive customer engagement and revenue generation. Proficient in managing commercial KPIs and utilizing CRM tools to enhance customer experiences and optimize sales initiatives.

Highest-signal resume keywords

Growth Strategy DevelopmentCustomer Behavior AnalysisCommercial KPI ManagementSegmentation ModelingAnalytical Problem Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMonetization StrategiesCampaign DevelopmentMarket Trend AnalysisBusiness Case Development

Soft Skills

Interpersonal SkillsInfluencing StakeholdersOwnershipInvestigative MindsetCommunication Skills

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointCRM SystemsBusiness Intelligence Tools

Industry Keywords

TelecommunicationsDigital ServicesCustomer Base GrowthSegmentationRevenue Generation

About the role

Key responsibilities & impact

Define and implement growth and monetization strategies for the customer base
Develop analyses and recommendations to identify upgrade, cross-sell, and portfolio value growth opportunities
Continuously evaluate the performance of products, campaigns, and offers, proposing optimizations to segmentation, communications, and sales approaches
Develop and execute campaigns and commercial initiatives focused on accelerating sales and generating revenue
Map customer profiles and journeys, identifying conversion opportunities and opportunities to expand usage
Monitor business KPIs by product, channel, plan, and segment
Conduct benchmarking and track market trends to identify opportunities for innovation and differentiation
Prepare analyses and executive presentations to support decision-making
Lead cross-functional alignment and ensure initiative execution with CRM, BI, and sales channel teams

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Economics, Engineering, or a related field
Autonomy, ownership, and the ability to lead projects from end to end
Excellent interpersonal skills and the ability to influence a range of stakeholders
Investigative mindset, with the ability to identify opportunities and solve problems
Strong analytical skills and a results-oriented approach
Ability to turn analyses and data into strategic recommendations and action plans
Excellent verbal and written communication skills
Advanced proficiency in Microsoft Office, especially Excel and PowerPoint
Experience in telecommunications, digital services, CRM, or customer-base growth strategies
Knowledge of segmentation modeling, monetization, and customer behavior analysis
Experience managing commercial KPIs and developing business cases

Benefits

Comp & perks

Flexible benefits allowance for gym membership, meal vouchers, food vouchers, pharmacy assistance, medical insurance, dental insurance, and life insurance
Company-issued mobile phone
Unlimited voice and data plan
Discounts on Vivo landline, broadband, TV, and apps
Annual bonus or profit-sharing program
Private pension plan
Subsidy for school, daycare, or nanny expenses
Remote work up to two days per week
Flexible working hours
Birthday day off
Corporate volunteering program
Educational Development Program with discounts at educational institutions, plus certifications and online courses
Internal Mobility Program in Brazil or abroad
#VivoBemEstar Program, offering consultations with nutritionists and psychologists, social services, and telemedicine
Diversity and inclusion culture
Positions open to people with disabilities and/or employees who have completed rehabilitation programs