Senior Marketing Analyst

Vivo (Telefônica Brasil)

. Develop brand and communications strategies, including positioning, territories, key messages, campaign architecture, and integrated plans focused on the end-to-end customer experience .

Posted 9/18/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing brand and communications strategies, with a strong focus on customer experience and campaign performance. Proficient in analyzing market trends and consumer behavior to drive strategic initiatives and collaborations.

Highest-signal resume keywords

Brand StrategyCampaign ProductionAdvanced PowerPoint SkillsAnalytical AbilityStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising KnowledgeCommunications StrategyCustomer Journey AnalysisData InsightsBudget ControlContract ManagementSocial MediaInfluencer MarketingPresentation DesignBranding

Soft Skills

Organizational SkillsCollaborationCuriosityAgilityProactivity

Certifications & Qualifications

Bachelor’s Degree in AdvertisingPostgraduate Degree in Marketing

Industry Keywords

Market TrendsConsumer BehaviorCultural MovementsCampaign ArchitectureIntegrated Plans

About the role

Key responsibilities & impact

Develop brand and communications strategies, including positioning, territories, key messages, campaign architecture, and integrated plans focused on the end-to-end customer experience
Analyze channels and the customer journey to identify friction points and optimization opportunities
Source, evaluate, and recommend partners for projects, pilots, collaborations, and special initiatives
Monitor the market and competition, mapping trends, benchmarks, and best practices
Facilitate working sessions, alignment meetings, and presentations with clear narratives supported by data and insights
Contribute to the development and coordination of Vivo advertising campaigns, tracking results and reporting on performance and insights
Collaborate with internal teams and partners to enable projects and collaborations
Develop plans with a strategic perspective and a results-oriented approach

Requirements

What you’ll need

Knowledge of advertising and communications, including campaign production, online and offline media, social media, and influencers
Strong writing and information-design skills for preparing presentations and briefs
Solid experience in branding, brand strategy, communications, or related areas
Advanced PowerPoint skills
Analytical ability, strategic vision, curiosity, agility, and proactivity
Strong communication and organizational skills, with the ability to work collaboratively across diverse teams
Keen awareness of trends, consumer behavior, and cultural movements
Bachelor’s and/or postgraduate degree in advertising, marketing, or a related field preferred
At least intermediate English and basic Spanish
Strong interest in technology and a keen eye for identifying opportunities
Basic knowledge of contract management, budget control, and payment processes
Based in São Paulo, SP

Benefits

Comp & perks

Choose the benefits that best suit you and your dependents through a digital platform offering various categories, including gym memberships, meal vouchers, food vouchers, pharmacy assistance, medical and dental insurance, and life insurance
Corporate mobile phone
Unlimited voice and data plan
Special discounts on landline, broadband, TV, and apps
Annual bonus or profit-sharing program
Private pension plan
Subsidy for school, daycare, or nanny expenses
Remote work up to two days per week
Flexible working hours
One day off to celebrate your birthday
Corporate volunteering program
Educational Development Program with partnerships with educational institutions, certifications, and online courses
Internal Recruitment Program
Physical, emotional, and social health initiatives, including nutritionists, psychologists, social services, and telemedicine
All positions are open to people with disabilities and/or rehabilitated workers