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Senior Trade Marketing Analyst
Vivo (Telefônica Brasil). Create graphic assets for digital and offline channels, ensuring visual impact and alignment with brand identity .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Graphic Design and Digital Communications, with a strong ability to create impactful visual assets and develop comprehensive communication strategies. Proficient in utilizing Adobe Creative Cloud and other design tools to enhance engagement and ensure brand consistency across various platforms.
Highest-signal resume keywords
Graphic DesignAdobe Creative CloudCampaign DevelopmentContent StrategyVisual Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignCampaign DevelopmentContent CreationPresentation DesignMotion GraphicsVideo EditingDigital CommunicationsSocial Media ManagementContent ManagementArtificial Intelligence Tools
Soft Skills
CreativityAttention to DetailStrong OrganizationInterpersonal SkillsCollaboration
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesignPowerPointFigmaCanva
Industry Keywords
Brand IdentityEngagement CampaignsCommunication StrategiesUser ExperienceInnovation
About the role
Key responsibilities & impact- Create graphic assets for digital and offline channels, ensuring visual impact and alignment with brand identity
- Develop creative concepts and key visuals for communication, incentive, and engagement campaigns
- Adapt and repurpose campaigns for different formats and platforms
- Create institutional and executive presentations with a high visual standard
- Support the production of audiovisual materials, motion graphics, and interactive content
- Ensure visual consistency across all communication touchpoints
- Plan and develop communication and engagement journeys for campaigns, incentive programs, launches, training sessions, and strategic initiatives
- Build content strategies and calendars aligned with business objectives
- Translate complex information into clear, relevant, and engaging narratives for different audiences
- Develop announcements, scripts, executive presentations, newsletters, digital content, and institutional materials
- Develop creative solutions to increase engagement among internal and external audiences
- Support relationship-building projects, events, conventions, training sessions, and brand experience initiatives
- Contribute to the evolution of the communication experience throughout users’ journeys
- Ensure project visibility through consistent communication journeys
- Partner with business, marketing, communications, suppliers, and agencies
- Prepare creative briefs and track schedules, approvals, and deliverables
- Ensure project quality, consistency, and timely delivery
- Monitor trends in design, communications, user experience, social media, and Artificial Intelligence
- Identify opportunities for innovation, automation, and communication process improvement
- Use Artificial Intelligence to create content, develop creative assets, personalize journeys, and optimize results
Requirements
What you’ll need- A bachelor’s degree in Graphic Design, Digital Design, Advertising, Marketing, Communications, or a related field is preferred
- Experience in graphic design, communications, marketing, or trade marketing
- Experience developing campaigns, communication materials, and institutional materials
- Experience creating executive presentations and materials for different audiences
- Experience with incentive campaigns, relationship programs, or communications for sales teams is preferred
- Proficiency in Adobe Creative Cloud, including Illustrator, Photoshop, and InDesign
- Advanced PowerPoint skills
- Knowledge of Figma, Canva, or similar tools is preferred
- Knowledge of video editing and motion design is a plus
- Knowledge of digital communications, content management, and social media
- Familiarity with Artificial Intelligence tools applied to content creation and design
- Strong aesthetic sense and attention to detail
- Creativity and the ability to transform strategies into impactful visual solutions
- Strong organization and the ability to manage multiple projects simultaneously
- Strong interpersonal and collaborative skills
- Hands-on profile with autonomy and a strong sense of ownership
- Curiosity, commitment to continuous learning, and a passion for innovation
Benefits
Comp & perks- Flexible benefits package including Gym Membership, meal vouchers, food vouchers, pharmacy assistance, medical and dental insurance, and life insurance
- Corporate mobile phone
- Unlimited voice and data plan
- Special discounts on landline, broadband, TV, and apps
- Annual bonus or Profit-Sharing Program
- Private pension plan
- Subsidy for school, daycare, or nanny expenses
- Remote work up to two days per week
- Flexible working hours
- Birthday day off
- Corporate volunteer program
- Educational Development Program with discounts at educational institutions, on certifications, and online courses
- Internal Recruitment Program in Brazil or abroad
- Physical, emotional, and social health initiatives, including nutritionists, psychologists, social services, and telemedicine
- Positions open to people with disabilities and/or rehabilitated workers