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Marketing Manager
Vizient, Inc. Execute marketing campaigns and communications across multiple products, services, and business initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing marketing campaigns and communications, with a strong focus on email marketing and content creation using marketing automation platforms. Proven ability to collaborate across teams and optimize campaign performance in B2B environments, particularly in healthcare or SaaS.
Highest-signal resume keywords
Email Campaign ExecutionMarketing Automation PlatformsB2B Marketing ExperienceContent DevelopmentPerformance Metrics Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingCampaign ManagementContent CreationMarketing OperationsAnalytics Reporting
Soft Skills
Attention to DetailOrganizational SkillsCollaborationCommunication Skills
Tools & Technologies
MarketoEloquaPardotDigital Marketing Tools
Industry Keywords
B2B MarketingHealthcare MarketingSaaS MarketingClient Engagement
About the role
Key responsibilities & impact- Execute marketing campaigns and communications across multiple products, services, and business initiatives
- Develop, build, and deploy email communications, newsletters, and marketing campaigns using marketing automation platforms
- Create and update targeted marketing content, including client newsletters, analytics communications, email campaigns, and supporting digital assets
- Coordinate campaign schedules, content reviews, approvals, and deliverables to ensure accurate and timely execution
- Build and maintain landing pages within marketing automation platforms to support campaign objectives
- Collaborate with cross-functional marketing and client-facing teams to support ongoing campaigns, promotional activities, and client engagement initiatives
- Coordinate website content requests and organic social media activities with appropriate internal teams
- Monitor email and campaign performance metrics, identify engagement trends, and support reporting and optimization efforts
- Maintain brand consistency, content accuracy, and quality standards across marketing communications and campaign materials
- Identify opportunities to improve campaign execution, marketing workflows, and operational efficiency
Requirements
What you’ll need- Relevant degree preferred
- 2 or more years of relevant experience required
- Experience in B2B marketing, communications, marketing operations, or related roles supporting outbound client communications and campaign execution
- Experience in healthcare, SaaS, or other complex B2B environments preferred
- Hands-on experience creating and executing email campaigns using marketing automation platforms
- Experience with Marketo, Eloqua, Pardot or similar marketing automation tools preferred
- Strong technical aptitude with the ability to quickly learn and navigate new marketing platforms and digital tools
- Excellent attention to detail, organizational skills, and ability to manage multiple priorities and deadlines
- Strong written and verbal communication skills with experience developing clear, accurate, and engaging marketing and communications content
- Ability to collaborate effectively across teams, work independently, and proactively identify opportunities for improvement
- Willingness to travel
Benefits
Comp & perks- Comprehensive benefits plan
- Incentive eligible
- Opportunities for personal and professional development